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	<title>Editors&#039; Blog &#124; Journalism.co.uk &#187; Events</title>
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		<title>The future of video journalism: What will audiences be watching?</title>
		<link>http://blogs.journalism.co.uk/2012/05/16/the-future-of-video-journalism-what-will-audiences-be-watching/</link>
		<comments>http://blogs.journalism.co.uk/2012/05/16/the-future-of-video-journalism-what-will-audiences-be-watching/#comments</comments>
		<pubDate>Wed, 16 May 2012 13:56:29 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Multimedia]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BBC World Service]]></category>
		<category><![CDATA[Global Video]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=44917</guid>
		<description><![CDATA[A presentation on the future of video journalism, focusing on what audiences will be watching, how they will find content and the types of devices that will be used for viewing content]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/man-with-movie-camera.jpg"><img class="alignnone size-full wp-image-44944" title="man-with-movie-camera" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/man-with-movie-camera.jpg" alt="" width="410" height="280" /></a><br />
<small>Still from 1929 film Man with a Movie Camera<br />
<span style="color: #888888;">en:Dziga Vertov [Public domain], via Wikimedia Commons</span><small></small></small></p>
<p>I was asked to give a talk to a BBC Global Video away-day on the future of video, looking at what their audiences will be watching in the coming years.</p>
<p>The Global Video department was launched last year and makes video to run cross-platform in multiple languages on all the BBC&#8217;s Global News outlets: World News, BBC.com and 27 World Service language services. The team never makes a video just for one language or site, changing the voiceover and translating the film into two or more languages.</p>
<div id="__ss_12944548" style="width: 540px;">
<p><strong style="display: block; margin: 12px 0 4px;"><a title="The future of video journalism" href="http://www.slideshare.net/SarahMarshall3/the-future-of-video-journalism" target="_blank">The future of video journalism</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/12944548" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="540" height="425"></iframe></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/SarahMarshall3" target="_blank">SarahMarshall3</a></div>
<p>Below is an outline of the talk I gave on the day:<strong></strong></p>
</div>
<p><strong>What will audiences be watching?</strong></p>
<p>There are countless examples of innovations in video journalism, including many from the 40 videos a week produced by Global Video.</p>
<p>Here are a few examples of trends in online video journalism and innovations using emerging technologies.<strong></strong><br />
<strong></strong></p>
<p><strong>Documentary:</strong>  Just as long-form journalism has a place in the digital sphere, so too do long-form video documentaries using TV and cinema conventions of storytelling.</p>
<p>For example, here is the Guardian&#8217;s 32 minute <a title="Guardian" href="http://www.guardian.co.uk/global-development/video/2011/apr/18/female-genital-mutilation-video" target="_blank">&#8216;I will never be cut&#8217;: Kenyan girls fight back against genital mutilation</a>, which recently <a href="http://www.journalism.co.uk/news/bbc-news-the-daily-beast-and-guardian-win-webby-awards/s2/a549065/" target="_blank">won a Webby award</a>.</p>
<p><strong>Web native:</strong> As online video has developed, it has found its own style and some filmmakers are telling stories using a new set of rules. Multimedia producer <a title="Adam Westbrook's blog" href="http://www.adamwestbrook.co.uk/" target="_blank">Adam Westbrook has written many articles</a> arguing for online video to encourage subjects to look directly at the camera, abandon the &#8220;noddy&#8221; (the way video often hides an edit by showing a clip of the interviewer nodding) and instead add a flash to white or black, acknowledging the edit to the viewer.</p>
<p><strong>Storytelling:</strong> With the advent of online came new storytelling techniques such as audio slideshows, graphics and ways of visualising data. The BBC Global Video unit has its own fantastic examples, including <a href="http://vimeo.com/40709966" target="_blank">this video</a> made by Tom Hannen using Adobe After Effects and brilliantly telling the story of blood doping.</p>
<p>The Economist too is experimenting with storytelling in words. <a title="YouTube" href="http://www.youtube.com/watch?v=HHJ8kT167RI" target="_blank">Here is an example.</a></p>
<p><strong>Videos filmed on small, cheap cameras:</strong> The Global Video unit itself is equipping its journalists in the field with video news gathering skills. Elise Wicker from the department has <a href="http://www.bbc.co.uk/journalism/blog/2012/04/big-news-from-small-cameras.shtml" target="_blank">written about how she has been training staff overseas to use Kodak cameras</a> to capture footage.</p>
<p>Here is an example of an Al Jazeera documentary filmed entirely on an iPhone. <a href="http://www.aljazeera.com/programmes/peopleandpower/2012/03/201231213549186607.html" target="_blank">Syria: Songs of defiance</a> is a first-person film made by a journalist who spent many months in Syria but could not risk being seen with a video camera. This film, complete with time lapses shows how a great film can be made in the process of the edit.</p>
<p><strong>Contextual video:</strong> Advances in web browsers allow new possibilities. Here are three examples made using Popcorn JS, a JavaScript open-source library from Mozilla allowing video to link to real-time web content such as tweets, Google Maps and Wikipedia entries.</p>
<p><a href="http://bavc.org/sites/live/files/factory/historyinthestreets/tour.html" target="_blank">History in the Streets</a> is an audio recording uploaded to SoundCloud with locations linked so that when the audio refers to a place, the viewer is taken to that location on Google Street View and can navigate and explore.</p>
<p><a href="http://rdbg.tuxic.nl:4444/apps/openbeelden" target="_blank">Open Images, Open Data</a> is a Dutch film showing a video surrounded by real-time links to content from several sites, including Wikipedia.</p>
<p><a href="http://stagepro.ateliercfd.org/mauxdepresse/" target="_blank">This example of a film about freedom of the press in France</a> links to the source documents, demonstrating how journalists can link to data or research to back up a claim.</p>
<p>Development of <a href="http://mozillapopcorn.org/maker/#" target="_blank">Mozilla&#8217;s Popcorn Maker</a> tool could allow video journalists without coding skills to produce similar video.</p>
<p><strong>How will audiences be finding and sharing content?</strong></p>
<p>Social sharing is key to the future of video and the format lends itself to a social experience with YouTube demonstrating how videos can go viral.</p>
<p>Social is overtaking search as a way to discover content. Facebook overtook Google in March as a traffic driver to the Guardian, largely down to the news outlet&#8217;s &#8220;frictionless sharing&#8221; Facebook app.</p>
<p>New audiences will be finding and frequently watching video on social networks, whether they be Facebook, Twitter, or Chinese site Renren.</p>
<p>Video is often a component of a wider narrative too. Storify is a free tool allowing anyone to curate a story by dragging in tweets, Flickr photos, SoundCloud audio and video from YouTube and Vimeo.</p>
<p>And platforms such as Storify, YouTube, Vimeo, Bambuser, and many more have their own communities and networks too.</p>
<p><a title="The fight for Amazonia" href="http://happyworm.com/clientarea/aj/amazonia/v33/" target="_blank">Here is an example</a> of what Mark Boas, one of the Knight-Mozilla Fellows, is doing. He is embedded within the newsroom of Al Jazeera and looking at how you can socially share content without detracting from the experience of viewing a video.</p>
<p>Boas told me that part of what is driving this is social, partly the second screen, partly web-enabled TV, partly browser technologies.</p>
<p>He is experimenting with social sharing text from within <a href="http://happyworm.com/clientarea/aj/amazonia/v33/" target="_blank">The fight for Amazonia</a>. Content is pulled live from a Google Doc, he explained.</p>
<p><a href="http://maboa.me/post/20111526171/new-ways-to-consume-video" target="_blank">Writing on his blog</a>, Boas describes the possibilities of social.</p>
<blockquote><p>Technology is available now to allow people to chat and comment over the web. Certainly this is an experience we could build in. Imagine if you could see all the people currently watching the same programme as you and interact with them.</p></blockquote>
<p>Boas believes this social layer is key but that it should not &#8220;significantly distract from the main content&#8221;.</p>
<p>He thinks the social experience benefits from integrating existing social networks and will &#8220;perhaps create new ones surrounding the video medium&#8221;.</p>
<blockquote><p>People like to share their experiences in general and this certainly seems to hold true of video and media in general.</p></blockquote>
<p>He has ideas for future implementations, including &#8220;the use of word accurate hyperlinked transcripts, full support for mobile devices and second-screen synchronisation.&#8221;</p>
<p>In an email Boas told me:</p>
<blockquote><p>I think many like me are experimenting just now. I myself am very interested in making experiences that don&#8217;t distract too much from the principle act of watching video but I feel that the challenge here is to allow the viewer to choose the level of interactivity and make that choice as plain as obvious and seamless as possible.</p></blockquote>
<p><strong>3. What will people be watching video on?</strong></p>
<p><strong>Web-enabled TV</strong>: Web technologies and television are converging with the advent of web-enabled TV.</p>
<p>The New York Times earlier this month asked &#8220;<a title="New York Times" href="http://www.nytimes.com/2012/04/28/business/media/developers-are-working-on-television-apps-but-tv-industry-is-wary.html?_r=1" target="_blank">Why can&#8217;t TV navigation be more like a tablet?</a>&#8221; That looks likely with the next generation of viewing options, including video on demand available on games consoles and <a href="http://www.journalism.co.uk/news/breakingnews-samsung-tv-ticker-app/s2/a548825/" target="_blank">an increasing number of TV apps</a>.</p>
<p>Web-enabled TV is expected to offer users an experience more like navigating using a tablet, with viewers able to control the screen by a series of touch screen gestures and swipes.</p>
<p>If <a title="Mail Online" href="http://www.dailymail.co.uk/sciencetech/article-2097226/Apples-iTV-gigantic-iPad-Canadian-telecoms-companies-reveal-details-prototype.html" target="_blank">rumours of the new Apple TV</a> are to be believed, this may take the form of a Siri voice-activated TV made by Apple (a later development than Apple TV, a box which is plugged into a regular TV to stream iTunes content).</p>
<p>It is also <a title="New York Times" href="http://bits.blogs.nytimes.com/2012/05/07/google-tries-again-with-google-tv-2/" target="_blank">reported that set-top manufacturer LG will be offering televisions with Google TV later this month</a>, with features including voice activation, the ability for viewers to watch video-on-demand content and web videos and control of content by touch screen and swipes.</p>
<p>Google TV will also allow friends or contacts in different locations to watch video together as it will incorporate Google Hangouts, the Skype-like video option from Google Plus.</p>
<p><strong>Desktops/laptops: </strong>BBC Global Video&#8217;s audience may access content on different connections than those that spring to mind when you first think of web video.</p>
<p>The number of home broadband connections are low in some of the countries covered by the 27 language services, with large proportions of audiences connecting with dongles and other 3G connections in some countries. Video may be easier to stream on a 3G connection at certain times of the day, and impossible at busier times.</p>
<p>Audiences may also use proxies to circumvent internet restrictions in countries such as China, which can give a slow connection.</p>
<p><strong>Tablets</strong>: Tablets are increasingly popular in some of the countries served by BBC Global Video, and take-up is low in other countries.</p>
<p>Whether they become an important platform in poorer countries remains to be seen but there is no doubt that they have already become important for more affluent audiences.</p>
<p>And tablets can provide a beautifully tactile viewing experience, with readers encouraged to use the touch screen to play a video embedded within a news story.</p>
<p><strong>Mobile</strong>: The popularity of mobile and likelihood of possibilities for video viewing should not be ignored.</p>
<p>It is worth noting that 87 per cent of the world population has a mobile phone, compared with just 8.5 per cent having fixed broadband. According to <a title="Mobithinking" href="http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats" target="_blank">stats on Mobithinking</a>, there are 5.9 billion phones compared with half a billion fixed broadband connections.</p>
<p>In Jordan the number of mobiles exceeds the population with 6.2 million phones to 6 million people, according to Ayman Salah, a technology expert based in the Middle East.</p>
<p>In Egypt there are 74 million mobiles for a population of 84 million, Salah said, with mobiles being introduced commercially in 1997. That compares with 11 million landlines, first introduced almost 100 years ago in 1920.</p>
<p>The BBC World Service sites and BBC.com are well served by mobile sites that recognise the phone type and format video accordingly.</p>
<p>But of course mobiles are not all Androids, BlackBerrys and iPhones. Smartphones are less common in poorer countries, and different brands dominate. <a href="http://nokiaconnects.com/2011/06/22/the-mobile-world-10-surprising-facts-about-nokia-in-africa/" target="_blank">According to the Economist</a>, Nokia ranks with Coca-Cola as Africa&#8217;s most recognised brand.</p>
<p>So what is the future of video in Africa if smartphone penetration is low? I asked mobile expert <a href="http://www.quirksmode.org/about/" target="_blank">Peter Paul Koch</a> (also known as PPK online).</p>
<p>&#8220;Don&#8217;t focus too much on smartphones,&#8221; he warned.</p>
<blockquote><p>Today&#8217;s feature phones are getting more and more functionality, and I wouldn&#8217;t be surprised if they add video in the near future. The line between smartphones and feature phones is blurring, and pretty soon we&#8217;ll see &#8220;feature phones&#8221; (as in cheap) with &#8220;smartphone&#8221; functionality.</p></blockquote>
<p>And video is growing on mobile. <a title="Cisco report" href="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html" target="_blank">Cisco predicts</a> that two-thirds of the world&#8217;s mobile data traffic will be video by 2016.</p>
<blockquote><p>Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period.</p></blockquote>
<p>Mobile is intimate. It is in your pocket, it is personal and is there when you have a spare five minutes to watch a web video.</p>
<p>What is the future of video? With a growing trend in social sharing, an ever-expanding range of devices and internet connections, including to mobile, the future is bright.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2012/03/29/economist-seeks-to-build-relationships-with-1m-facebook-fans/" rel="bookmark" title="March 29, 2012">Economist seeks to build relationships with 1m Facebook fans</a></li>

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<li><a href="http://blogs.journalism.co.uk/2010/03/10/video-from-beet-tv-how-reuters-used-social-media-in-iran-to-source-video/" rel="bookmark" title="March 10, 2010">Video from Beet.tv: How Reuters used social media in Iran to source video</a></li>

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<li><a href="http://blogs.journalism.co.uk/2008/12/01/wired-blip-tv-brings-out-video-embeds-for-iphone/" rel="bookmark" title="December 1, 2008">Wired.com: Blip TV brings out video embeds for iPhone</a></li>
</ul><!-- Similar Posts took 11.769 ms -->]]></content:encoded>
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		</item>
		<item>
		<title>#PPAconf: Why cover design matters for the Big Issue</title>
		<link>http://blogs.journalism.co.uk/2012/05/10/ppaconf-why-cover-design-matters-for-the-big-issue/</link>
		<comments>http://blogs.journalism.co.uk/2012/05/10/ppaconf-why-cover-design-matters-for-the-big-issue/#comments</comments>
		<pubDate>Thu, 10 May 2012 10:07:59 +0000</pubDate>
		<dc:creator>Elena Cresci</dc:creator>
				<category><![CDATA[Events]]></category>
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		<category><![CDATA[The Big Issue]]></category>
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		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=44824</guid>
		<description><![CDATA[In the past year, the Big Issue has changed dramatically, regaining its reputation as a "magazine with teeth", according to editor Paul McNamee]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/Big-Issue-Cover1.jpg"><img class="size-full wp-image-44826 alignnone" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/Big-Issue-Cover1.jpg" alt="" width="410" height="579" /></a></p>
<p>In the past year, <a title="The Big Issue site" href="http://www.bigissue.com/" target="_blank">the Big Issue</a> has changed dramatically, regaining its reputation as a &#8220;magazine with teeth&#8221;, according to editor Paul McNamee.</p>
<p>Speaking at yesterday&#8217;s<a title="PPA conference 2012" href="http://www.ppa.co.uk/events/ppa-conference-2012/live/" target="_blank"> PPA conference</a> in London, he said: &#8220;We are a very different magazine than we were a year ago and a radically different magazine from 24 months ago.&#8221;</p>
<p>The Big Issue has seen big changes since it teamed up with Dennis Publishing. With editorial now run from Glasgow and one national edition of the magazine, McNamee concentrated on  &#8220;the four Cs&#8221;, cover, content, columnists and community, to give the magazine some bite.</p>
<p>He told delegates: &#8220;The cover was the most important. [A bold cover] could attract a lot of attention and make a lot of noise.</p>
<p>&#8220;We had to find a way to find our own space again.&#8221;</p>
<p>Simplifying the cover&#8217;s design to one element, McNamee showed the delegates how the front page was markedly different to what it was before the magazine&#8217;s relaunch. He said: &#8220;[The cover has] one, single element to it every week that has power and impact and something to say.&#8221;</p>
<p>Along with enlisting footballer Joey Barton as a columnist and strengthening the magazine&#8217;s relationship with its vendors, McNamee said he believed the end product is something which will stand the test of time.</p>
<p>&#8220;We&#8217;ve been going for 21 years now &#8211; hopefully, we&#8217;ll be around for another few yet.&#8221;</p>
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<li><a href="http://blogs.journalism.co.uk/2012/05/10/ppaconf-how-the-stylist-got-to-know-its-readers/" rel="bookmark" title="May 10, 2012">#PPAconf: How the Stylist got to know its readers</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/09/10/media-guardian-esquires-electronic-cover-unveiled/" rel="bookmark" title="September 10, 2008">Media Guardian: Esquire&#8217;s electronic cover unveiled</a></li>
</ul><!-- Similar Posts took 9.521 ms -->]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>#PPAconf: How the Stylist got to know its readers</title>
		<link>http://blogs.journalism.co.uk/2012/05/10/ppaconf-how-the-stylist-got-to-know-its-readers/</link>
		<comments>http://blogs.journalism.co.uk/2012/05/10/ppaconf-how-the-stylist-got-to-know-its-readers/#comments</comments>
		<pubDate>Thu, 10 May 2012 09:37:11 +0000</pubDate>
		<dc:creator>Elena Cresci</dc:creator>
				<category><![CDATA[Events]]></category>
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		<category><![CDATA[women's magazine]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=44830</guid>
		<description><![CDATA[For its 100th issue, women's magazine Stylist wanted to try something completely different. In a risky move that eventually paid off, the magazine put out a call to its readers to supply the content]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/stylist-nigella-cover.jpg"><img class="wp-image-44831 alignnone" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/05/stylist-nigella-cover.jpg" alt="" width="410" height="518" /></a></p>
<p>For its 100th issue, women&#8217;s magazine <a title="Stylist's website" href="http://www.stylist.co.uk/" target="_blank">Stylist</a> wanted to try something completely different.</p>
<p>In a risky move that eventually paid off, the magazine <a href="http://www.stylist.co.uk/100/write-for-our-made-by-you-issue" target="_blank">put out a call to its readers</a> to supply the content. What followed was <a href="http://www.stylist.co.uk/100/" target="_blank">an issue</a> which got to grips with exactly what the readers wanted in a way quite unlike anything which had done before.</p>
<p>Lisa Smosarski, Stylist&#8217;s editor-in-chief, told delegates at yesterday&#8217;s PPA conference: &#8220;Through this process, we got to know [the readers] better than we could have in any other way. We were absolutely delighted with the product in the end.&#8221;</p>
<p>Handing editorial decisions over to the readers was a daunting prospect, but one which inevitably paid off for the women&#8217;s magazine. Equally daunting was <a href="http://www.stylist.co.uk/life/video-welcome-to-the-nigella-issue" target="_blank">handing over the reins to celebrity chef Nigella Lawson</a> for an edition which took eight months to put together, a time-scale almost unheard of in the world of publishing, Smosarski said.</p>
<p>&#8220;We hadn&#8217;t expected that she&#8217;d spend eight months working on this issue – at times we thought we&#8217;d absolutely lost the plot. But spending time means you get something that bit more special,&#8221; she said. The issue was a commercial success and the caramel-covered Nigella on the cover made national news.</p>
<p>Just as the 100th issue changed Stylist&#8217;s dynamic with their readers, the Nigella issue changed their dynamic with celebrities. Smosarski said: &#8220;We learnt that there would be a few projects throughout our year that we should spent that much time on.&#8221;</p>
<p>Branding themselves &#8220;Britain&#8217;s thinking women&#8217;s weekly&#8221;, Smorsarski explained how Stylist&#8217;s risk-taking will take them to the next level in the coming year. She said: &#8220;We&#8217;re pretty confident this is going to be our most important year yet.&#8221;</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2012/05/10/ppaconf-why-cover-design-matters-for-the-big-issue/" rel="bookmark" title="May 10, 2012">#PPAconf: Why cover design matters for the Big Issue</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/09/08/hold-the-front-page-women-guest-edit-magazine/" rel="bookmark" title="September 8, 2008">Hold the front page &#8211; women guest edit magazine</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/07/30/controversy-over-time-magazine-cover-showing-mutilated-afghan-woman/" rel="bookmark" title="July 30, 2010">Controversy over Time Magazine cover showing mutilated Afghan woman</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/09/10/media-guardian-esquires-electronic-cover-unveiled/" rel="bookmark" title="September 10, 2008">Media Guardian: Esquire&#8217;s electronic cover unveiled</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/05/28/brand-republic-shortlist-revenues-give-hope-to-free-magazine-market/" rel="bookmark" title="May 28, 2010">Brand Republic: Shortlist revenues give hope to free magazine market</a></li>
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		<title>#ppaconf: Arguments for and against the commercially-minded editor</title>
		<link>http://blogs.journalism.co.uk/2012/05/09/ppaconf-arguments-for-and-against-the-commercially-minded-editor/</link>
		<comments>http://blogs.journalism.co.uk/2012/05/09/ppaconf-arguments-for-and-against-the-commercially-minded-editor/#comments</comments>
		<pubDate>Wed, 09 May 2012 14:42:50 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[#ppaconf]]></category>
		<category><![CDATA[Chris Gamm]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[Peter Bill]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=44812</guid>
		<description><![CDATA[Two views on whether editors should be required to think about money making side of publishing]]></description>
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<p>Should editors be required to be commercially-minded and focus on the business side of publishing or be free to concentrate on journalism?</p>
<p>This was the question debated by two speakers in a session looking at business-to-business magazines at today&#8217;s PPA conference.</p>
<p>Evening Standard columnist Peter Bill gave a strongly opinionated view, arguing that the roles of editor and publisher should remain separate; Chris Gamm, editor of Retail Newsagent, described how his role involves considering advertising revenue and thinking about how to increase copy sales.</p>
<p>Bill believes editorial teams should purely focus on producing great content, not worrying about whether readers are accessing it via print or digitally and how much money is being made.</p>
<p>Bill said:</p>
<blockquote><p>It is not the job of the editor to worry about how the reader gets the content.</p></blockquote>
<p>He urged publishers to invest in journalism, saying strong content is &#8220;necessary for economic survival&#8221;.</p>
<p>He listed his &#8220;moans of malcontent&#8221;, warning that &#8220;content is degraded by commercial pollution&#8221;.</p>
<p>Chris Gamm, editor of Retail Newsagent, a business-to-business title launched in 1889 which sells at £1.80 a week, gave the opposing view, saying it is up to the editor to think about the bottom line.</p>
<p>Describing himself as a &#8220;commercially-minded editor&#8221; he said that creativity is required to ensure readers pay for content paid for directly by the advertiser.</p>
<blockquote><p>Advertorials don&#8217;t have to be boring.</p></blockquote>
<p>He said how such content can bring in &#8220;tens of thousands of pounds&#8221;.</p>
<p>He gave the example of an advertorial his title ran which looked at the plain packaging of cigarettes debate. He sent reporters to look at packaging in supermarkets and create a feature and argued that readers found it interesting content while it sustained strong journalism.</p>
<p>Double-page spreads in the magazine focus on &#8220;original copy and are not press release-led&#8221;, allowing businesses to advertise their brands.</p>
<p>He explained how reporters have targets, including turning their contacts book into 10 exclusive stories per quarter, and how closely they work with the commercial team.</p>
<p>Despite strongly opposing views in what an editor&#8217;s role should include, where both speakers did agree was that original content is key, whether readers are accessing content digitally or in print, and whether they are paying to read or accessing titles for free.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2010/07/08/martin-belam-many-times-readers-might-give-up-on-newspaper-websites-altogether/" rel="bookmark" title="July 8, 2010">Martin Belam: Many Times readers might give up on newspaper websites altogether</a></li>

<li><a href="http://blogs.journalism.co.uk/2009/09/23/the-jobless-journalist-week-four-are-subbing-and-reporting-roles-merging-into-one/" rel="bookmark" title="September 23, 2009">The Jobless Journalist: Week four &#8211;  Are subbing and reporting roles merging into one?</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/05/23/finding-the-new-new-journalism/" rel="bookmark" title="May 23, 2008">Finding the &#8216;new new journalism&#8217;</a></li>

<li><a href="http://blogs.journalism.co.uk/2009/03/09/commonsensej-words-for-copy-editors-lament/" rel="bookmark" title="March 9, 2009">CommonSenseJ: Words for &#8216;Copy Editor&#8217;s Lament&#8217;</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/02/23/paywalls12-the-economist-we-have-doubled-content-in-two-years/" rel="bookmark" title="February 23, 2012">#paywalls12 &#8211; The Economist: &#8216;We have doubled content in two years&#8217;</a></li>
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		<title>#ODCC &#8211; Open data and the &#8216;new digital fields of exchange&#8217;</title>
		<link>http://blogs.journalism.co.uk/2012/04/20/odcc-open-data-and-the-new-digital-fields-of-exchange/</link>
		<comments>http://blogs.journalism.co.uk/2012/04/20/odcc-open-data-and-the-new-digital-fields-of-exchange/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 13:45:35 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[#odcc]]></category>
		<category><![CDATA[Data journalism]]></category>
		<category><![CDATA[Open Data]]></category>
		<category><![CDATA[open data cities]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=44514</guid>
		<description><![CDATA[A round-up of some of the discussion held at the first open data cities conference in Brighton]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/04/open-data-cities-logo.jpg"><img class="alignnone size-full wp-image-44527" title="open data cities logo" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/04/open-data-cities-logo.jpg" alt="" width="460" height="280" /></a></p>
<p>Today marked the first <a title="Open Data Cities conference" href="http://opendatacitiesconference.com/" target="_blank">Open Data Cities Conference</a> which kicked off in Brighton, set up by former head of digital development at the Telegraph Greg Hadfield.</p>
<p>The conference said it would &#8220;focus on how publicly-funded organisations can engage with citizens to build more creative, prosperous and accountable communities&#8221;.</p>
<p>Among those citizens are of course the journalists working to encourage the opening up of data held by such organisations, wishing to use it to inform their audience about the local area and/or their interests.</p>
<p><strong>&#8220;Connected localism&#8221; and adopting a &#8220;principle of openness&#8221;</strong></p>
<p>An interesting phrase used at the conference was &#8220;connected localism&#8221;. The man behind it, Jonathan Carr-West of the Local Government Information Unit, spoke to the conference about the importance of creating a cultural mindset around openness, as opposed to just focusing on whether or not data is useful. And once this mindset has been established, &#8220;connected localism&#8221; can thrive.</p>
<blockquote><p>We&#8217;re going to hear a lot today about data and what we use it for and how we make it useful. That&#8217;s really important and I don&#8217;t want to move away from that too far, but I would suggest &#8230; usefulness is not the whole story.</p>
<p>We don&#8217;t always know what&#8217;s useful &#8230; We need to adopt &#8230; a principle of openness. Whether you&#8217;re a small organisation, a council, a government.</p></blockquote>
<p>He added the &#8220;assumption&#8221; needs to be that information is made open and data is shared.</p>
<blockquote><p>Don&#8217;t over-think whether it&#8217;s going to be useful or not.</p></blockquote>
<p>And this &#8220;principle of openness&#8221; is &#8220;what creates a field of exchange within which connected localism can occur&#8221;.</p>
<blockquote><p>If we have openness as the way of doing things, if it is culturally embedded in our practice, that would begin to enable that connected localism.</p>
<p>We&#8217;ll talk a lot about open cities, but we should remember in this sense it&#8217;s not just making the city open, it&#8217;s that open data is effectively a new city.</p>
<p>It enables us to perform radical transformations to public services, to how we live &#8230; that we need if we&#8217;re to meet the profound challenges our society faces.</p></blockquote>
<p>He cited <a title="Mumsnet" href="http://www.mumsnet.com/" target="_blank">Mumsnet</a> as an example of &#8220;connected localism&#8221;, and one of the &#8220;new digital fields of exchange where people can connect&#8221;, and share/discuss/solve common interests.</p>
<p><strong>Encouraging responses to information requests</strong></p>
<p>Tom Steinberg of <a title="MySociety" href="http://www.mysociety.org/" target="_blank">MySociety</a> offered some tips for conference delegates on how to encourage more open data and the release of information, such as that asked for in freedom of information requests:</p>
<blockquote><p>1. Don&#8217;t expect to win an economic argument about open data with people who do not have some other reason to think it&#8217;s a good idea. It is really hard with open data as it is a new issue so literature is new.</p>
<p>2. You should show them tools that will improve their lives based on open data. If you&#8217;re persuading a councillor use something like <a title="TheyWorkForYou" href="http://www.theyworkforyou.com/" target="_blank">TheyWorkForYou </a>and show them how they can get sent email alerts when an issue is mentioned in parliament. 10 per cent of everyone working in parliament uses it each week.</p>
<p>3. Don&#8217;t shout too loudly about how it [open data] will hold everyone to account and expose wrongdoing. If people are overworked, having their lives made harder is not a thing that will make them your friend.</p>
<p>4. Make mock-ups. For lots of kinds of open data there aren&#8217;t good examples as government hasn&#8217;t released the data. But use the amazing power of Photoshop to say &#8216;here&#8217;s a page where people could go to, for example, if they wanted to complain that their bin had not been collected&#8217;. This is a way of connecting the abstruse nature of data to a concrete thing.</p></blockquote>
<p>He suggested that bodies such as councils should consider having a person specially dedicated to looking out for, and filtering, requests, and possibly add a button to their websites asking exactly what data people want.</p>
<p><strong>How the BBC is opening up its archives<br />
</strong></p>
<p>An interesting example of how one organisation is opening up its archived data is the BBC, as speaker Bill Thompson, who is head of partnership development in archive development at the broadcaster, explained.</p>
<p>The situation, as he posed it, is about turning the BBC &#8220;into a data repository with an API&#8221; and making this data &#8220;available for public service use, for people who can find a value in it&#8221;.</p>
<p>One project called BBC Redux provides a store of digital recordings which, when combined with the BBC&#8217;s Snippets project, enables users to search programmes, such as news bulletins, from the last five years, for the mention of a given keyword using subtitle data.</p>
<p>For more from the conference follow <a title="Twitter hashtag" href="https://twitter.com/#!/opendatacities" target="_blank">#ODCC on Twitter</a>.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2011/04/18/ijf11-the-key-term-in-open-data-its-re-use-says-jonathan-gray/" rel="bookmark" title="April 18, 2011">#ijf11: The key term in open data? It&#8217;s &#8216;re-use&#8217;, says Jonathan Gray</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/08/04/david-higgerson-tweeting-foi-requests-ico-got-this-wrong/" rel="bookmark" title="August 4, 2011">David Higgerson: Tweeting FOI requests? ICO got this wrong</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/08/24/petition-for-hillsborough-papers-release-exceeds-120000-signatures/" rel="bookmark" title="August 24, 2011">Petition for Hillsborough papers release exceeds 120,000 signatures</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/05/06/new-tool-provides-optional-upload-of-iphone-location-data/" rel="bookmark" title="May 6, 2011">New tool provides optional upload of iPhone location data</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/04/13/media140-carlos-alonsos-favourite-tools-to-finds-stories-behind-the-data/" rel="bookmark" title="April 13, 2011">#media140 &#8211; Carlos Alonso&#8217;s favourite tools to finds stories behind the data</a></li>
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		<title>#Tip of the day from Journalism.co.uk &#8211; 20 SXSW Interactive sessions for journalists</title>
		<link>http://blogs.journalism.co.uk/2012/03/09/tip-of-the-day-from-journalism-co-uk-20-sxsw-interactive-sessions-for-journalists/</link>
		<comments>http://blogs.journalism.co.uk/2012/03/09/tip-of-the-day-from-journalism-co-uk-20-sxsw-interactive-sessions-for-journalists/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 08:30:40 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Top tips for journalists]]></category>
		<category><![CDATA[poynter]]></category>
		<category><![CDATA[sxsw]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=43448</guid>
		<description><![CDATA[A list of 20 journalism-related panels taking place at SXSW]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/tips-image.png"><img class="alignnone size-full wp-image-41258" title="tips image" src="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/tips-image.png" alt="" width="410" height="280" /></a></p>
<p>South by Southwest Interactive, an event that highlights emerging technologies, gets underway in the US on Sunday (11 March).</p>
<p>This year <a title="SXSW Interactive" href="http://sxsw.com/interactive" target="_blank">SXSW Interactive</a> is focusing on &#8220;how technology is revolutionising the way we share content, consume information and engage with the communities around us,&#8221; as Poynter points out.</p>
<p>Poynter has helpfully listed <a title="Poynter" href="http://www.poynter.org/latest-news/top-stories/115093/20-sxsw-interactive-panels-that-journalists-should-attend/" target="_blank">20 panels that are worth following</a> from afar if you are not lucky enough to be heading to Austin, Texas for the event.</p>
<p><em>Tipster: <a title="Find out more about this tipster" href="http://www.journalism.co.uk/contact-details/s42/#sarah" target="_blank">Sarah Marshall</a></em></p>
<p><em>If you have a tip you would like to submit to us at Journalism.co.uk <a title="Email Journalism.co.uk" href="https://mail.google.com/mail/?view=cm&amp;fs=1&amp;tf=1&amp;to=sarah@journalism.co.uk" target="_blank">email us using this link</a>– we will pay a fiver for the best ones published.</em></p>
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<li><a href="http://blogs.journalism.co.uk/2012/03/22/tip-of-the-day-from-journalism-co-uk-who-journalists-should-follow-on-twitter/" rel="bookmark" title="March 22, 2012">#Tip of the day from Journalism.co.uk &#8211; who journalists should follow on Twitter</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/10/26/tip-of-the-day-from-journalism-co-uk-use-bettween-to-track-twitter-conversations/" rel="bookmark" title="October 26, 2011">#Tip of the day from Journalism.co.uk &#8211; use Bettween to track Twitter conversations</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/01/31/tip-of-the-day-from-journalism-co-uk-efficiency-tools-for-journalists/" rel="bookmark" title="January 31, 2012">#Tip of the day from Journalism.co.uk &#8211; efficiency tools for journalists</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/01/06/tip-of-the-day-from-journalism-co-uk-try-google-code-university/" rel="bookmark" title="January 6, 2012">#Tip of the day from Journalism.co.uk &#8211; try Google Code University</a></li>
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		<title>Seminar to discuss Carnegie UK Trust&#8217;s &#8216;plan for better journalism&#8217;</title>
		<link>http://blogs.journalism.co.uk/2012/03/07/seminar-to-discuss-carnegie-uk-trusts-plan-for-better-journalism/</link>
		<comments>http://blogs.journalism.co.uk/2012/03/07/seminar-to-discuss-carnegie-uk-trusts-plan-for-better-journalism/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 08:30:06 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Carnegie UK Trust]]></category>
		<category><![CDATA[code of conduct]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[leveson inquiry]]></category>
		<category><![CDATA[regulation]]></category>
		<category><![CDATA[Standards]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=43533</guid>
		<description><![CDATA[A joint seminar will be held at City University London later today with the Carnegie UK Trust to discuss the recommendations made in its report 'Better Journalism in the Digital Age']]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/03/better-journalism-in-digital-age.jpg"><img class="alignnone  wp-image-43535" title="better journalism in digital age" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/03/better-journalism-in-digital-age.jpg" alt="" width="400" height="243" /></a></p>
<p>A joint seminar will be held at City University London today with the Carnegie UK Trust to discuss the recommendations made in its report &#8216;<a href="http://www.carnegieuktrust.org.uk/publications/2012/better-journalism-in-the-digital-age-%28full-report%29">Better Journalism in the Digital Age&#8217;.</a></p>
<p>The report, which was published in February to be submitted to the <a title="More on the Leveson inquiry from Journalism.co.uk" href="http://www.journalism.co.uk/s320" target="_blank">Leveson inquiry</a>, included the charity&#8217;s &#8217;plan for better journalism&#8217;, a series of seven recommendations including a call for all journalists and news organisations to adhere to an &#8220;industry-wide code of conduct&#8221;.</p>
<p>Author Blair Jenkins, a Carnegie Fellow who was previously head of news and current affairs at BBC Scotland and STV, said in the report that a &#8220;credible and realistic&#8221; code of conduct adhered to throughout the industry &#8220;would represent perhaps the greatest sustainable improvement that could be made&#8221;.</p>
<blockquote><p>Many different news organisations in the UK and elsewhere have editorial guidelines or declared standards to which they expect journalists to adhere.</p>
<p>There seems little doubt that this is important. However, getting all journalists to observe a clear and consistent ethical code of conduct would represent perhaps the greatest sustainable improvement that could be made in UK news media.</p>
<p>And it is possible to create a credible and realistic code of conduct which would embody very high standards and values.</p></blockquote>
<p>In the report he cites the <a href="http://www.spj.org/ethicscode.asp">Society of Professional Journalists&#8217; code of ethics</a> in the US as &#8220;one persuasively well-written set of editorial guidelines&#8221;, and &#8220;a model from which we can learn&#8221;.</p>
<blockquote><p>There is a definite sense in the SPJ code of journalists themselves actively trying to encourage and advocate high standards of personal professional conduct. It may be precisely because any form of mandatory regulation is constitutionally impossible that journalists have striven to adopt and uphold higher levels of editorial and ethical behaviour.</p>
<p>An adaptation of this kind of code and these priorities could pave the way for a more consistently ethical approach by journalists in the UK. However, in order to have authenticity, such a code would have to embody and express the highest aspirations of journalists in the UK.</p></blockquote>
<p>Other recommendations by the charity include calls for &#8220;a regulatory solution that is independent of both government and the newspaper industry, to avoid real or perceived interference and conflicts of interest&#8221;.</p>
<p>In reference to compliance, Jenkins said he believes &#8220;it should be possible to devise incentives which secure unanimous support and participation&#8221;, such as through the system of press accreditation and &#8220;access to important venues&#8221;.</p>
<p>He also refers to &#8220;registered news organisations&#8221; being able to show a &#8220;recognised standards mark on their various outlets&#8221;. During the Leveson inquiry the idea that online news outlets in the UK could be kitemarked to illustrate their regulation <a href="http://www.journalism.co.uk/news-features/journalism-and-the-internet-views-shared-at-the-leveson-inquiry/s5/a547843/"> was also discussed.</a></p>
<p>A kitemarking system also formed part of the <a title="Journalism.co.uk report" href="http://www.journalism.co.uk/news/group-proposes-new-press-regulation-scheme-to-leveson/s2/a548026/" target="_blank">recently proposed new Media Standards Authority (MSA)</a>, to regulate non-broadcast media, by a number of industry figures led by barrister Hugh Tomlinson QC.</p>
<p>Other recommendations include &#8220;the maintenance or strengthening of public service broadcasting&#8221;, calling on &#8220;civil society organisations&#8221; to provide financial backing to new journalism projects, &#8220;a renewed emphasis in journalism education and training&#8221; and a focus on completing the installation of high-speed broadband &#8220;to enable universal access to a wide range of digital news services and participatory media&#8221;.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2008/10/27/journalism-in-africa-vice-president-urges-local-journalists-to-formalise-union/" rel="bookmark" title="October 27, 2008">Journalism in Africa: Vice president urges local journalists to formalise union</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/11/01/ifj-palestinian-media-body-to-establish-independent-press-council/" rel="bookmark" title="November 1, 2010">IFJ: Palestinian media body to establish independent press council</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/03/02/alan-rusbridger-weak-press-self-regulation-threatens-decent-journalism/" rel="bookmark" title="March 2, 2010">Alan Rusbridger: &#8216;Weak press self-regulation threatens decent journalism&#8217;</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/09/29/martin-moore-seven-models-for-reform-of-self-regulation/" rel="bookmark" title="September 29, 2011">Martin Moore: seven models for reform of self-regulation</a></li>

<li><a href="http://blogs.journalism.co.uk/2009/03/18/press-regulation/" rel="bookmark" title="March 18, 2009">UK press regulation discussed at the Frontline Club</a></li>
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		<title>#paywalls12 &#8211; Niche content paywalls: three success stories</title>
		<link>http://blogs.journalism.co.uk/2012/02/23/paywalls12-niche-content-paywalls-three-success-stories/</link>
		<comments>http://blogs.journalism.co.uk/2012/02/23/paywalls12-niche-content-paywalls-three-success-stories/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 11:27:23 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Paid-for content]]></category>
		<category><![CDATA[#paywalls12]]></category>
		<category><![CDATA[Data journalism]]></category>
		<category><![CDATA[Haymarket Media Group]]></category>
		<category><![CDATA[Incisive Media]]></category>
		<category><![CDATA[Lloyd's List]]></category>
		<category><![CDATA[paywalls]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=43225</guid>
		<description><![CDATA[How Lloyds List, Incisive Media and Haymarket's motorsport titles are making money from digital content]]></description>
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<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/02/photo.jpg"><img class="alignnone size-full wp-image-43228" title="Paywall Strategies" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/02/photo.jpg" alt="" width="400" height="293" /></a></p>
<p>The journey from print to digital is &#8220;a bit like making trains that float, in case they need to go back on the canal,&#8221; Steve Hewlett, Guardian columnist and presenter of BBC Radio 4&#8242;s Media Show.</p>
<p>His analogy came at the opening of today&#8217;s Paywall Strategies event, which Hewlett is chairing.</p>
<p>Three niche publishers spoke on the panel, along with Tom Whitwell from the Times.</p>
<p>For B2B publisher Lloyd&#8217;s List Group, publisher of the 277-year-old daily print newspaper Lloyds List ,which specialises in shipping and commodities news, &#8220;Print comes third behind mobile and web,&#8221; Adam Smallman said.</p>
<p>&#8220;We have sought to provide bloody fantastic content. That&#8217;s our paywall strategy,&#8221; he added.</p>
<p>Lloyd&#8217;s model is a high-price subscription which companies pay, providing access for their employees.</p>
<p>Out of the 7,000 subscribers, 4,000 receive the daily print copy.</p>
<p>A huge focus for the Lloyds List Group is the merging of <a href="http://www.journalism.co.uk/news/media140-event-to-look-at-how-journalists-can-make-the-most-of-data/s2/a540743/?cmd=Search&amp;rssOutputSectionID=67&amp;searchTags=data">data</a> and journalism. Smallman illustrated how data led to a story which saw him interviewed on each major US network after last month&#8217;s sinking of cruise ship the Costa Concordia.</p>
<p>Data collection meant Lloyds was able to report that the ship had previously come even closer to the island off which it sank, coming within 230 metres of land last year.</p>
<p>Another niche publisher on the panel was Incisive Media, which owns a range of specialist titles.</p>
<p>Jon Bentley, head of online commercial development, said 65 per cent of people who come to Incisive sites never come back. &#8220;Therefore focus on your fans who do return,&#8221; he recommended.</p>
<p>And those who do not return look at just 2.6 pages per visit, compared with 7.11 pages viewed at by &#8220;customers&#8221;.</p>
<p>Their aim is therefore to convert readers from &#8220;fly-by to fan&#8221;, Bentley said, explaining it can be tough with just 5 per cent taking up a trial.</p>
<p>Rob Aherne, of Haymarket Media Group, talked about a different type of niche content: motorsport titles.</p>
<p>The sites &#8211; Autosport, Motorsport News and Castrol EDGE World Driver Rankings &#8211; have 1.1 million users viewing 20 million pages a month.</p>
<p>&#8220;Our paywall has saved us as a business,&#8221; he proclaimed.</p>
<p>After trialling a free model and a hard paywall, they have settled on a &#8220;freemium&#8221; option, with some free content and readers asked to ay £5.50-a-moth for additional content. Those who buy the magazine get a digital subscription included.</p>
<p>So what will people pay for? &#8220;Words and pictures &#8211; and it is all ad free,&#8221; he explained.</p>
<p>Just 1 per cent of readers pay to access content, but those account for 11 per cent of site traffic. &#8220;They are loyal, they are engaged,&#8221; Aherne added.</p>
<p>The motorsport titles break news outside the wall, but provide content for deeper engagement behind the wall.</p>
<p>Readers subscribe because &#8220;they want to know more than the bloke next to them in the pub,&#8221; Aherne said.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2011/04/12/mashable-what-impact-has-the-ny-times-paywall-had-on-traffic/" rel="bookmark" title="April 12, 2011">Mashable: What impact has the NY Times paywall had on traffic?</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/02/23/paywalls12-looking-outside-five-paid-content-lessons-from-denmark-slovakia-and-slovenia/" rel="bookmark" title="February 23, 2012">#paywalls12 &#8211; Looking outside: five paid-content lessons from Denmark, Slovakia and Slovenia</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/07/02/us-newspaper-publisher-gannett-conducting-small-scale-paywall-tests/" rel="bookmark" title="July 2, 2010">US newspaper publisher Gannett conducting &#8216;small-scale&#8217; paywall tests</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/04/19/slovakian-media-goes-behind-the-paywall/" rel="bookmark" title="April 19, 2011">Slovakian media goes behind the paywall</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/08/15/second-country-expected-to-adopt-group-paywall-later-this-year/" rel="bookmark" title="August 15, 2011">Second country expected to adopt group paywall later this year</a></li>
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		<title>Media release: Guardian announces it is opening its doors for a weekend</title>
		<link>http://blogs.journalism.co.uk/2012/02/02/media-release-guardian-announces-it-is-opening-its-doors-for-a-weekend/</link>
		<comments>http://blogs.journalism.co.uk/2012/02/02/media-release-guardian-announces-it-is-opening-its-doors-for-a-weekend/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:06:50 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[open weekend]]></category>
		<category><![CDATA[The Guardian]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=42676</guid>
		<description><![CDATA[The Guardian will open its doors to the paying public for a weekend in March]]></description>
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<p><a href="http://www.guardian.co.uk/open-weekend"><img class="alignnone size-full wp-image-42678" title="Guardian-Open-Weekend" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/02/Guardian-Open-Weekend.jpg" alt="" width="410" height="247" /></a></p>
<p>The Guardian has today announced the launch of a two-day festival with more than 300 speakers.</p>
<p>Its <a title="Open Weekend" href="http://www.guardian.co.uk/open-weekend" target="_blank">Open Weekend</a> will take place on 24 and 25 March and be open to the paying public.</p>
<p>It will cover <a title="Open Weekend" href="http://www.guardian.co.uk/open-weekend/what-does-the-phone-hacking-scandal-tell-us-about-britain" target="_blank">topics such as the phone-hacking scandal</a>, which will hear from speakers including Guardian investigative journalist Nick Davies and Tom Watson MP.</p>
<p>In a release, the news outlet said speakers presenting at the event at its Kings Cross offices would will include &#8220;Guardian editors, writers and columnists will be speakers from all over the world &#8211; including Egypt, Pakistan, the US and India&#8221;.</p>
<blockquote><p>Among those taking part are authors Ian McEwan, Robert Harris, Jeanette Winterson, Alain de Botton, Kamila Shamsie and Adhaf Soueif, the economist Jeff Sachs, the director Steve McQueen, the playwright David Hare, artists Grayson Perry and Jeremy Deller, broadcaster Jon Snow and politicians David Miliband, Tom Watson, Zac Goldsmith, Caroline Lucas, Tristram Hunt and Chris Huhne.</p>
<p>The Guardian&#8217;s best-known faces will also be hosting a series of debates and conversations. These include Charlie Brooker, Marina Hyde, Polly Toynbee, Zoe Williams, Grace Dent, Michael White, Jackie Ashley, John Harris, Suzanne Moore, Jonathan Freedland, Simon Hoggart, Nick Davies, Deborah Orr, Simon Jenkins, Peter Bradshaw, Michael Billlington and Simon Hattenstone.</p></blockquote>
<p>The event promises to &#8220;bring to life the Guardian&#8217;s uniquely open, collaborative and networked approach to publishing on the web, and will be a key moment in the Guardian&#8217;s forthcoming brand campaign&#8221;.</p>
<p>In the release, Alan Rusbridger, editor-in-chief, Guardian News &amp; Media, said:</p>
<blockquote><p>We pride ourselves on our open and collaborative approach to journalism and what better way to demonstrate this than physically opening our doors to readers? The Guardian is at a pivotal moment in its history and our first-ever Open Weekend will give readers the opportunity to join us on our journey. Our top writers, editors and photographers will be there to speak, discuss and listen, and readers will be able to meet with some of their favourite Guardian faces.</p></blockquote>
<p>Tickets cost £40 for a Saturday day pass, £30 for a Sunday pass or £60 for the weekend.</p>
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<li><a href="http://blogs.journalism.co.uk/2011/08/03/i-knew-theyd-never-get-the-lid-back-on-tom-watson-talks-to-the-guardian-about-phone-hacking/" rel="bookmark" title="August 3, 2011">&#8216;I knew they&#8217;d never get the lid back on&#8217;: Tom Watson talks to the Guardian about phone hacking</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/01/06/media-release-guardians-ipad-app-hits-half-a-million-downloads/" rel="bookmark" title="January 6, 2012">Media release: Guardian&#8217;s iPad app hits half a million downloads</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/03/21/guardian-launches-streetstories-an-app-for-kings-cross/" rel="bookmark" title="March 21, 2012">Guardian launches Streetstories, an app for King&#8217;s Cross</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/10/14/making-data-work-for-you-one-week-till-media140s-dataconomy-event/" rel="bookmark" title="October 14, 2010">Making data work for you: one week till media140&#8242;s dataconomy event</a></li>
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		<title>Jon Snow&#8217;s Cudlipp lecture: &#8216;Twitter leads the information thirsty to water&#8217;</title>
		<link>http://blogs.journalism.co.uk/2012/01/24/jon-snows-cudlipp-lecture-twitter-leads-the-information-thirsty-to-water/</link>
		<comments>http://blogs.journalism.co.uk/2012/01/24/jon-snows-cudlipp-lecture-twitter-leads-the-information-thirsty-to-water/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 11:27:44 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Editors' pick]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Cudlipp lecture]]></category>
		<category><![CDATA[Hugh Cudlipp]]></category>
		<category><![CDATA[Jon Snow]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=42475</guid>
		<description><![CDATA[Channel 4 News presenter Jon Snow gave the annual Cudlipp lecture last night, in which he gave a powerful speech on what he views as the advent of 'journalism's golden age']]></description>
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<div id="attachment_42486" class="wp-caption alignnone" style="width: 420px"><a href="http://blogs.journalism.co.uk/wp-content/uploads/2012/01/JonSnow_ToniKnevitt.jpg"><img class="size-full wp-image-42486" title="JonSnow_ToniKnevitt" src="http://blogs.journalism.co.uk/wp-content/uploads/2012/01/JonSnow_ToniKnevitt.jpg" alt="" width="410" height="280" /></a><p class="wp-caption-text">Toni Knevitt, London College of Communication</p></div>
<p>Channel 4 News presenter Jon Snow gave the annual <a title="More on Hugh Cudlipp on Journalism.co.uk" href="http://blogs.journalism.co.uk/tag/hugh-cudlipp/" target="_blank">Hugh Cudlipp</a> lecture last night, in which he gave a powerful speech on what he views as the advent of &#8220;journalism&#8217;s golden age&#8221;.</p>
<p>Snow has published the <a title="Channel 4 Snowblog" href="http://blogs.channel4.com/snowblog/hugh-cudlipp-lecture-poised-journalisms-golden-age/17044" target="_blank">full version of his speech</a> on his Snowblog, but here are some highlights from the lecture.</p>
<p>Much of his speech discussed how new technology and real-time news across platforms has an impact on the work of journalists:</p>
<blockquote><p>Contrast therefore my first reporting from Uganda in 1976 and my most recent foreign assignment in 2011.</p>
<p>That first report on the ground in Uganda dealt with the horror of Amin, it was graphic, and because I was not constrained by immediate &#8220;live&#8221; deadlines and the rest, I had time to hang about to try to grab an interview with the tyrant: that&#8217;s the upside. But I had little mechanism for developing any sense of how the story connected with the outside world – the UN, Westminster and the rest.</p>
<p>&#8230; Contrast that with my last major foreign assignment in Cairo&#8217;s Tahrir Square where I tweeted, blogged, reported, fed the bird, and then anchored that night&#8217;s Channel 4 News live from just outside the Square. Mind you, with the pressures of time, some of the fun has gone out of it all.</p></blockquote>
<p>For journalists, he said, the &#8220;liberation&#8221; of the media gives way to a new &#8220;golden age of journalism&#8221;:</p>
<blockquote><p>We are in the age of answer back, better still we are in the age in which &#8220;we the people&#8221; have their greatest opportunity ever to influence the information agenda … But above all we are in the age of more. More potential to get it right, to get it fast, to get it in depth. We have that illusive entity &#8220;the level playing field&#8221;, we can compete on equal terms and yet be the best.</p></blockquote>
<p>He also passed comment on some of the biggest issues facing the news industry today, from regulation to the phone hacking scandal:</p>
<blockquote><p>I think it is absolutely right that there is a regulator that people can go to. Who are we to be above the opportunity for people to review what we&#8217;ve done? Furthermore I do not want to find my own editors somewhere in the mix. I want an objective regulator.</p>
<p>&#8230; Of course, papers and TV are entirely different beasts, and they work in entirely different ways, but I see no reason why print journalism wouldn&#8217;t benefit from a credible regulator in the same way TV has.</p></blockquote>
<p>And not forgetting the <a title="More on the Leveson inquiry from Journalism.co.uk" href="http://www.journalism.co.uk/leveson-inquiry/s320/" target="_blank">Leveson inquiry</a>, which is currently looking at the culture and ethics of the press:</p>
<blockquote><p>Leveson should recommend many of the people and institutions that have been before him find a way of allowing their staff to get stuck into the real world, it will vastly improve and deepen their journalism. We journalists are not a breed a part – we must be of the world we report. The hacking scandal reveals an echelon of hacks who removed themselves from the world in which the rest of us live – they took some weird pleasure in urinating on our world.</p></blockquote>
<p>But finally, he called for journalists to be given more time and space wherever possible:</p>
<blockquote><p>The speed and pace of what all of us is doing is starving, television journalists in particular, of the opportunity to develop the stature and presence of our forebears.</p>
<p>These were people who had days in which to prepare their stories, dominated a tiny handful of channels, and became iconic figures in the medium. It is much, much harder for journalists today to ascend the same ladder and preside with their kind of authority and we need to afford talent the time, the space and the working experience to develop the authority that our medium depends upon.</p></blockquote>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2011/12/23/the-top-10-most-read-stories-on-journalism-co-uk-17-23-december/" rel="bookmark" title="December 23, 2011">The top 10 most-read stories on Journalism.co.uk, 17-23 December</a></li>

<li><a href="http://blogs.journalism.co.uk/2009/06/15/blogging-for-a-cause-leads-to-first-prize-for-global-voices-in-zemanta-competition/" rel="bookmark" title="June 15, 2009">Blogging for a cause leads to first prize for Global Voices in Zemanta competition</a></li>

<li><a href="http://blogs.journalism.co.uk/2009/11/16/soe09-live-coverage-online-opportunities-for-audience-and-money/" rel="bookmark" title="November 16, 2009">#soe09: Live coverage online &#8211; opportunities for audience and money?</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/04/23/innovations-in-journalism-live-streaming-video-from-mobiles-developed-by-qik/" rel="bookmark" title="April 23, 2008">Innovations in Journalism &#8211; live streaming video from mobiles developed by Qik</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/11/16/full-leveson-inquiry-statements-from-nuj-and-guardian/" rel="bookmark" title="November 16, 2011">Full Leveson inquiry statements from NUJ and Guardian</a></li>
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		<title>What&#8217;s happening to mark open data day</title>
		<link>http://blogs.journalism.co.uk/2011/12/02/what-is-happening-to-mark-open-data-day/</link>
		<comments>http://blogs.journalism.co.uk/2011/12/02/what-is-happening-to-mark-open-data-day/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 17:24:17 +0000</pubDate>
		<dc:creator>Marianne Bouchart</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[#opendataday]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Data journalism]]></category>
		<category><![CDATA[Open Data]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41602</guid>
		<description><![CDATA[The International Open Data Hackathon and Random Hacks of Kindness will be gathering thousands of people from the data industry over two days of challenges.]]></description>
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<p>The use of open data in our newsrooms has been growing in the past few years and many people believe that the future of data journalism relies on the collaboration between developers, designers and journalists to create better ways of extracting information from open datasets.</p>
<p>Tomorrow (3 December) is International Open Data Day and there is a series of worldwide events set up to gather coders, programmers and journalists around &#8220;live hacking&#8221; challenges.</p>
<p><strong>International Open Data Hackathon</strong></p>
<p><em>Where?</em> The Barbican in London and around the world</p>
<p><em>When?</em> Saturday, 3 December from 11am</p>
<p>Better tools. More Data. Bigger Fun. That&#8217;s how the <a href="http://www.opendataday.org/" target="_blank">2011 Open Data Day Hackathon</a> describes this year&#8217;s global event, taking place in more than 32 countries this weekend.</p>
<p>For journalists, it&#8217;s an occasion to give hacking a go and meet people from the world of data.</p>
<p>The past year has seen open data continue to gain traction around the world with new open data catalogues launched in Europe, North America and Africa and more data available from organisations such as the World Bank.</p>
<p>Open Data Day is a gathering of citizens in cities around the world to write applications, liberate data, create visualisations and publish analyses using open public data. Its aim is to show support for and encourage the adoption of open data policies by the world&#8217;s local, regional and national governments.</p>
<p>Join the <a href="http://okfn.org/">Open Knowledge Foundation</a> and <a href="http://ckan.org/">CKAN</a> at the Barbican tomorrow (Saturday, 3 December) as they assemble a &#8220;crack-team&#8221; of coders to break data out of its internet prisons and load it into <a href="http://thedatahub.org/">the Data Hub</a>.</p>
<p>For details about the event, see this <a href="http://blog.okfn.org/2011/11/28/seize-the-data-for-open-data-day/">blog post</a>, and sign up on the event&#8217;s <a href="http://www.meetup.com/OpenKnowledgeFoundation/London-GB/536442/">meetup page</a> or by filling out the event&#8217;s <a href="https://docs.google.com/spreadsheet/viewform?formkey=dG4yMzE5YVpDZ0hYNDE3VVk2RjNkREE6MQ">Google form</a>.</p>
<p>Participants will be on <a href="http://irc.netsplit.de/channels/details.php?room=%23okfn&amp;net=freenode" target="_blank">IRC </a>and will also be using the hashtags #seizedata and #odhdLDN on Twitter. All journalists, data scrapers, coders and #opendata enthusiasts can join.</p>
<p>David Eaves, the organiser of this year&#8217;s Open Data Hackathon believes this event is a great opportunity to teach journalists, as well as the general public, how to tackle data on a day-to-day basis:</p>
<blockquote><p>Its a Maker Faire-like opportunity for people to celebrate open data by creating visualisations, writing up analyses, building apps or doing what ever they want with data.</p>
<p>What I do want is for people to have fun, to learn, and to engage those who are still wrestling with the opportunities around open data … And we&#8217;ve got better tools. With a number of governments using <a href="http://www.socrata.com/">Socrata</a> there are more API&#8217;s out there for us to leverage. <a href="https://scraperwiki.com/">ScraperWiki</a> has gotten better and new tools like <a href="http://buzzdata.com/">Buzzdata</a>, <a href="http://thedatahub.org/">the Data Hub</a> and <a href="https://accounts.google.com/ServiceLogin?service=fusiontables&amp;passive=1209600&amp;continue=http://www.google.com/fusiontables/Home&amp;followup=http://www.google.com/fusiontables/Home&amp;authuser=0">Google&#8217;s Fusion Tables</a> are emerging every day.</p></blockquote>
<p><em>Who&#8217;s it for? </em>Everyone. David Eaves says:</p>
<blockquote><p>If you have an idea for using open data, want to find an interesting project to contribute towards, or simply want to see what&#8217;s happening, then definitely come along.</p></blockquote>
<p>You can also check out <a href="http://buzzdata.com/topics/hackfest-2011-odhd" target="_blank">the HackFest 2011 topic page </a>on BuzzData.</p>
<p><strong>London &#8220;Random Hacks of Kindness&#8221; event</strong></p>
<p><em>Where?</em> @Forward in London, and around the world</p>
<p><em>When?</em> 3-4 December 2011, from 9am Saturday until 6pm Sunday</p>
<p>Starting on the same day as the Open Data Hackathon, the <a href="http://www.rhok.org/events">Random Hacks of Kindness&#8217; Codesprint</a> will gather thousands of experts in 25 countries to develop open tech solutions over two days of hacking challenges.</p>
<p>The unprecedented gatherings in collaboration with Google, Microsoft, Yahoo!, NASA, HP and the World Bank will bring together some of the world’&#8217; most innovative social enterprises and volunteer technologists.</p>
<p>London&#8217;s event promises to be exciting as over 100 tech heads will gather to tackle one issue: financial exclusion and illiteracy. It will be the first ever hack day addressing this theme.</p>
<p>Financial and enterprise education group MyBnk will head a panel of CEOs and IT specialists from LSE, Morgan Stanley, Fair Finance, Three Hands, Toynbee Hall and the Forward Foundation to make major advances in helping young people master money management.</p>
<p>Mike Mompi, head of strategy and innovation at My BNK and the organiser of London RHoK event says:</p>
<blockquote><p>The main objectives of the weekend are problem solving, capacity building, partnerships, and impact</p></blockquote>
<p>A £500 cash prize will be given at the end of Sunday for the winning solution (among other prizes) and several media organisations, including The Huffington Post, will be joining in<strong>.</strong></p>
<p>People from RHoK have hosted three global events to date, in 31 cities around the globe with over 3,000 participants. Past events resulted in apps and alert systems to warn people of bushfires in Australia and recipients of food stamps to sources of fresh produce in Philadelphia.</p>
<p>The RHoK community is open for anyone to <a href="http://www.rhok.org/user/register">join</a>.</p>
<p>If you want to get an idea of what&#8217;s in store for this weekend, check out<a href="http://rhok2.canalblog.com/" target="_blank"> last year&#8217;s hackathon videos</a>.</p>
<p>You will be able to follow the event on Twitter <a href="http://twitter.com/#!/RHoKLondon">@RHoKLondon</a> and the hashtag #rhokLDN. It is still possible to sign up for this weekend&#8217;s free event via this <a href="http://www.eventbrite.com/event/2485048848" target="_blank">link</a>.</p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2011/11/24/economist-launches-world-in-2012-ipad-app/" rel="bookmark" title="November 24, 2011">Economist launches World in 2012 iPad app</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/12/02/how-open-data-has-changed-journalism/" rel="bookmark" title="December 2, 2011">How open data has changed journalism</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/04/18/ijf11-the-key-term-in-open-data-its-re-use-says-jonathan-gray/" rel="bookmark" title="April 18, 2011">#ijf11: The key term in open data? It&#8217;s &#8216;re-use&#8217;, says Jonathan Gray</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/08/15/tip-of-the-day-from-journalism-co-uk-working-with-developers-on-data/" rel="bookmark" title="August 15, 2011">#Tip of the day from Journalism.co.uk &#8211; working with developers on data</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/07/22/opendemocracy-what-does-the-term-hack-now-mean-for-journalists/" rel="bookmark" title="July 22, 2011">openDemocracy: What does the term &#8216;hack&#8217; now mean for journalists?</a></li>
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		<title>#jpod: How multiplatform strategies are evolving</title>
		<link>http://blogs.journalism.co.uk/2011/12/02/jpod-how-muliplatform-strategies-are-evolving/</link>
		<comments>http://blogs.journalism.co.uk/2011/12/02/jpod-how-muliplatform-strategies-are-evolving/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 15:43:06 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Adam Thomas]]></category>
		<category><![CDATA[Deutsche Welle]]></category>
		<category><![CDATA[Guido Baumhauer]]></category>
		<category><![CDATA[IPTV]]></category>
		<category><![CDATA[jpod]]></category>
		<category><![CDATA[multiplatform]]></category>
		<category><![CDATA[Patrice Slupowski]]></category>
		<category><![CDATA[superdesk]]></category>
		<category><![CDATA[tablets]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41588</guid>
		<description><![CDATA[Why journalists and publishers need to consider how news content is consumed on different screens ]]></description>
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<p>This podcast takes a look at multiplatform strategies and how newsrooms – and journalists and editors – are adapting and creating content to be viewed on four or five screens: desktop, mobile, tablets, e-readers and IPTV.</p>
<p>It hears from Patrice Slupowski, vice president of digital innovation and communities at Orange, and Guido Baumhauer, director of strategy for marketing and distribution at Deutsche Welle, who spoke to Journalism.co.uk&#8217;s news editor Rachel McAthy at the inaugural <a title="Coverage from GEN news summit on Journalism.co.uk" href="http://blogs.journalism.co.uk/tag/news2011/" target="_blank">Global Editor&#8217;s Network news summit</a> this week.</p>
<p>The podcast, presented by Journalism.co.uk technology correspondent Sarah Marshall, also includes an interview with Adam Thomas, communications manager at  Sourcefabric, a not-for-profit that <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/2011/11/22/sourcefabric-promises-a-free-multi-platform-solution-for-news-outlets/" target="_blank">last month announced the creation of Superdesk</a>, a free multiplatform solution for newsrooms due to launch in summer 2012.</p>

<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2011/12/22/jpod-broadcasters-reflect-on-the-challenges-of-2011/" rel="bookmark" title="December 22, 2011">#jpod: Broadcasters reflect on the challenges of 2011</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/06/10/jpod-the-top-news-stories-from-journalism-co-uk-10-june-2011/" rel="bookmark" title="June 10, 2011">#jpod: The top news stories from Journalism.co.uk, 10 June 2011</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/10/11/tip-of-the-day-from-journalism-co-uk-how-to-perform-integrated-storytelling/" rel="bookmark" title="October 11, 2011">#Tip of the day from Journalism.co.uk &#8211; how to perform integrated storytelling</a></li>

<li><a href="http://blogs.journalism.co.uk/2012/02/10/jpod-how-journalists-are-embracing-facebook-subscribe/" rel="bookmark" title="February 10, 2012">#jpod: How journalists are embracing Facebook subscribe</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/11/21/tip-of-the-day-from-journalism-co-uk-apps-and-tools-for-journalists/" rel="bookmark" title="November 21, 2011">#Tip of the day from Journalism.co.uk &#8211; apps and tools for journalists</a></li>
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		<title>#news2011: Russia Today on raising awareness through its FreeVideo platform</title>
		<link>http://blogs.journalism.co.uk/2011/11/30/news2011-russia-today-on-raising-awareness-through-its-freevideo-platform/</link>
		<comments>http://blogs.journalism.co.uk/2011/11/30/news2011-russia-today-on-raising-awareness-through-its-freevideo-platform/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 10:19:03 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Broadcasting]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Handy tools and technology]]></category>
		<category><![CDATA[Online Journalism]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[Global Editors Network]]></category>
		<category><![CDATA[Russia Today]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41513</guid>
		<description><![CDATA[How Russia Today's FreeVideo platform offers stock video image and news footage for free]]></description>
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<p>After the second day of sessions focused on business at the <a title="More from the Global Editors Network summit" href="http://blogs.journalism.co.uk/tag/news2011/" target="_blank">Global Editors Network news summit</a>, including paywalls and paid-for app, it was fitting that during the third and final day of presentations we heard about projects offering content and platforms for free.</p>
<p>One such project came from Russia Today which outlined its <a title="FreeVideo" href="http://freevideo.rt.com/" target="_blank">FreeVideo platform</a>, described as an &#8220;English language video agency&#8221;. The website, which should be of interest to journalists worldwide, provides free video footage that journalists can download, edit and reuse for their own projects and output.</p>
<p><a href="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/RT-FreeVideo.jpg"><img class="alignnone size-full wp-image-41515" title="RT FreeVideo" src="http://blogs.journalism.co.uk/wp-content/uploads/2011/11/RT-FreeVideo.jpg" alt="" width="400" height="243" /></a></p>
<p>Answering a question from the floor about the business model, Alexei Nikolov, managing director of Russia Today, said it was to &#8220;promote the channel&#8221; on a global scale.</p>
<p>The site includes &#8220;stock footage&#8221; as well as video covering specific news events. Xenia Fedorova, head of the department of promotion and development of media projects for the broadcaster, explained that all the footage comes with multilingual scripts and shotlists.</p>
<p>She added that the website has more than 9,000 news channels already registered and using footage &#8220;on a daily basis&#8221;.</p>
<p>I spoke to her more at the end of the session about the decision to go down the free distribution route, their attribution methods and to find out whether there are plans in the pipeline to monetise the platform.</p>
<p><object width="100%" height="81" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowscriptaccess" value="always" /><param name="src" value="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F29342885&amp;show_comments=true&amp;auto_play=false&amp;color=ff00d1" /><embed width="100%" height="81" type="application/x-shockwave-flash" src="https://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F29342885&amp;show_comments=true&amp;auto_play=false&amp;color=ff00d1" allowscriptaccess="always" /> </object></p>
<p>There are of course other platforms out there offering video content to journalists, such as the UK-based <a title="VNA" href="http://www.videonewsagency.com" target="_blank">Video News Agency</a> and also in 2009 <a title="Journalism.co.uk report" href="http://www.journalism.co.uk/news/al-jazeera-will-release-broadcast-quality-video-for-free-use-under-creative-commons/s2/a533212/" target="_blank">Al Jazeera opened up its footage under creative commons licensing.</a></p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2010/03/08/online-video-reuters-wants-to-offer-more-raw-video-to-clients/" rel="bookmark" title="March 8, 2010">Online video: Reuters wants to offer more raw video to clients</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/11/28/news2011-bringing-animation-into-news-content-provides-fuller-picture-of-events/" rel="bookmark" title="November 28, 2011">#news2011: Bringing animation into news content: &#8216;provides fuller picture of events&#8217;</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/11/28/asian-news-international-signs-deal-with-itn-source/" rel="bookmark" title="November 28, 2008">Asian News International signs deal with ITN Source</a></li>

<li><a href="http://blogs.journalism.co.uk/2010/03/10/video-from-beet-tv-how-reuters-used-social-media-in-iran-to-source-video/" rel="bookmark" title="March 10, 2010">Video from Beet.tv: How Reuters used social media in Iran to source video</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/06/09/youtube-creates-channel-for-reporters/" rel="bookmark" title="June 9, 2008">YouTube creates channel for reporters</a></li>
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		<title>#news2011: A guide to APIs and why &#8216;everybody who has content&#8217; needs one</title>
		<link>http://blogs.journalism.co.uk/2011/11/30/news2011-a-guide-to-apis-and-why-everybody-who-has-content-needs-one/</link>
		<comments>http://blogs.journalism.co.uk/2011/11/30/news2011-a-guide-to-apis-and-why-everybody-who-has-content-needs-one/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 06:24:28 +0000</pubDate>
		<dc:creator>Rachel McAthy</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Top tips for journalists]]></category>
		<category><![CDATA[#news2011]]></category>
		<category><![CDATA[apis]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[Newscred]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[torsten de riese]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41507</guid>
		<description><![CDATA[Torsten de Riese on the importance of APIs and opening up a news outlet's interface]]></description>
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<p>API is a term that is increasingly referred to in relation to news outlets. APIs are not new &#8211; indeed it has been two years since the Guardian launched it&#8217;s open API. But what does it mean for the online journalism industry today and why is are APIs so important?</p>
<p>On the third and final day of the <a title="More from the Global Editors Network summit" href="http://blogs.journalism.co.uk/tag/news2011/" target="_blank">Global Editors Network news summit</a> we heard from Torsten de Riese, who is managing director of <a title="NewsCred" href="http://www.newscred.com/" target="_blank">NewsCred</a>, which, as he explained, &#8220;runs a content API and serves the world&#8217;s best journalism&#8221;.</p>
<p>He offered delegates a helpful description of APIs and explanation of why they are so useful to content providers, which I got him to expand on in an interview after the session.</p>
<blockquote><p>The most important part of API is the I, the interface. API is the interface for your content for the rest of world.</p>
<p>It&#8217;s the interface to building products, the interface to your apps, it&#8217;s the interface to your web, it&#8217;s the interface to your IPTV presence.</p>
<p>It enables you to build stuff with your content. It basically takes content, standardises it in terms of format, tagging etc. You can decide how much you want to tag, what standards you want to apply.</p>
<p>Every time someone wants to take your content and build something, they know exactly how to get it.</p></blockquote>
<p>De Riese, who was involved in the launch of the Guardian&#8217;s open API, told the conference that, at the Guardian, there was a &#8220;vision to get developers to use our content, build stuff and so we just opened it up&#8221;, with &#8220;hundreds&#8221; of developers now using it and building &#8220;really exciting stuff&#8221;.</p>
<p>He added that the way the Guardian was able to build its <a title="Journalism.co.uk report" href="http://www.journalism.co.uk/news/the-guardian-and-independent-launch-facebook-apps/s2/a546112/" target="_blank">Facebook app recently</a> was thanks to its API. <a title="Journalism.co.uk" href="http://blogs.journalism.co.uk/2011/11/30/guardians-facebook-app-delivering-1m-extra-hits-a-day/" target="_blank">Today the Guardian announced its Facebook app has so far been installed by over four million users</a>.</p>
<blockquote><p>Developers can just go and build stuff. There are lots of people out there who want to do that, who just want to get on with it. If you give them something they can do something, they can use it.</p></blockquote>
<p>APIs couples with enthusiasm in the developer community means publishers can &#8220;tap into this wonderful world of developers and allow them to come up with some really interesting stuff&#8221;.</p>
<p>In the audio interview below I talk to De Riese about APIs and why content providers &#8220;all need&#8221; the technology.</p>
<p><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F29336387&amp;auto_play=false&amp;show_artwork=true&amp;color=ff00fb"></iframe></p>
<strong>Similar Posts:</strong><ul class="similar-posts"><li><a href="http://blogs.journalism.co.uk/2012/03/16/tip-of-the-day-from-journalism-co-uk-eight-apis-for-news-outlets-to-consider/" rel="bookmark" title="March 16, 2012">#Tip of the day from Journalism.co.uk &#8211; eight APIs for news outlets to consider</a></li>

<li><a href="http://blogs.journalism.co.uk/2011/09/23/we-wanted-to-make-ourselves-more-facebookey-says-guardian/" rel="bookmark" title="September 23, 2011">&#8216;We wanted to make ourselves more Facebookey&#8217;, says Guardian</a></li>

<li><a href="http://blogs.journalism.co.uk/2008/05/15/google-creates-api-for-using-flash-on-its-maps/" rel="bookmark" title="May 15, 2008">Google creates API for using Flash on its maps</a></li>

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		<title>Lessons from Hacks/Hackers and a Knight-Mozilla fellowship winner</title>
		<link>http://blogs.journalism.co.uk/2011/11/29/lessons-from-hackshackers-and-a-knight-mozilla-fellowship-winner/</link>
		<comments>http://blogs.journalism.co.uk/2011/11/29/lessons-from-hackshackers-and-a-knight-mozilla-fellowship-winner/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 16:46:57 +0000</pubDate>
		<dc:creator>Sarah Marshall</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[#hhbtn]]></category>
		<category><![CDATA[Chrys Wu]]></category>
		<category><![CDATA[hacks and hackers]]></category>
		<category><![CDATA[Hacks/Hackers Brighton]]></category>
		<category><![CDATA[knight-mozilla]]></category>
		<category><![CDATA[Laurian Gridinoc]]></category>

		<guid isPermaLink="false">http://blogs.journalism.co.uk/?p=41380</guid>
		<description><![CDATA[Hacks/Hackers Brighton: Lessons from Hacks/Hacks meetups around the world and what a Knight-Mozilla fellowship winner will be working on in the BBC newsroom]]></description>
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<p>Hacks/Hackers global coordinator and New York co-organiser <strong>Chrys Wu</strong> (<a title="Chrys Wu on Twitter" href="http://twitter.com/macdiva" target="_blank">@MacDiva</a> on Twitter) spent an evening with <strong><a title="Journalism.co.uk" href="http://www.journalism.co.uk/hacks-and-hackers/s299/" target="_blank">Hacks/Hackers Brighton</a></strong> on Tuesday, 22 November to report on what chapters around the world have been doing.</p>
<p>She explained Hacks/Hackers started just 18 months ago, with an idea originating in mid-2009.</p>
<p>“Developers and journalists really do need each other,” Wu said, explaining how a variety of social meetups, talks, demo days and hackathons are the basis for the Hacks/Hackers community.</p>
<p>The groups work to “improve the practice of journalism through tools and technologies”.</p>
<p>She explained that there are now many chapters around the world, including about 20 in Africa, with one launching in Cairo soon.</p>
<p>A group has also started in Yerevan, Armenia, and has <a href="http://hackshackers.com/blog/2011/10/25/first-large-scale-hackathon-in-armenia/">announced a hackathon</a> with help from Microsoft.</p>
<p>And because “talking is good; making is better,” developers and journalists spend hack days together, such as at <a href="http://hackshackers.com/blog/2011/09/24/hacks-hackers-hacking-at-ona11-recap/">Hacks/Hackers Hacking</a>, an event which took place at ONA11, the Online News Association conference held in Boston in September.</p>
<p>The ONA11 hack day included a project where a team of about 10 hacks and hackers who took up a challenge to help NPR’s Andy Carvin work out how to visualise data from around 85,000 tweets.</p>
<p>A journalist from La Nacion in Argentina also tasked a group with developing a way to process data from PDFs in order to better understand gas prices in the country.</p>
<p>Chrys, a coder as well as a journalist, has spent time at The Los Angeles Times, where she worked on the Pulitzer prize-winning series, <a href="http://www.latimes.com/news/local/la-oceans-series,0,7783938.special">Altered Oceans</a>, CBS and The Washington Post, having been recruited to help develop content distribution strategy.</p>
<p>She works with Hacks/Hackers chapters worldwide to help them launch and sustain local communities interested in journalism and technology.</p>
<p>Developer <strong>Laurian Gridinoc</strong> (<a title="Laurian Gridinoc on Twitter" href="http://twitter.com/gridinoc" target="_blank">@gridinoc</a> on Twitter) is one of the first <a title="Journalism.co.uk" href="http://www.journalism.co.uk/news/knight-mozilla-names-news-technology-fellowship-winners/s2/a546633/" target="_blank">five winners of a Knight-Mozilla fellowship</a> and will spend 10 months embedded within the BBC newsroom to generate ideas, train colleagues and bridge the gap between technology and the news.</p>
<p>Laurian told Hacks/Hackers Brighton about the proposal that resulted in him securing a funded placement and discussed the types of projects he will be working on.</p>
<p>He said there were around 300 ideas submitted, with 60 getting through to the first round. Twenty projects were invited to attend a learning lab in Berlin, and 11 finalists presented to news partners. Just five were selected to become <a href="http://blog.mozilla.com/blog/2011/11/04/journalism-in-the-open-the-201112-knight-mozilla-fellows-announced/">Knight-Mozilla fellows</a>, with one each at the BBC, Al Jazeera English, the Guardian, Zeit Online and the Boston Globe.</p>
<p>Each news organisation had different aims and selected a hack/hacker with skills and ambitions that matched their plans.</p>
<p>Gridinoc, who proposed a collaborative storyboarding tool, will be “trying to enhance storytelling”, particularly in online video.</p>
<p>He will be addressing problems with Adobe Flash and will expanding possibilities by constantly asking the question “what if”: “What if there weren’t the constraints of time? What if there weren’t any constrains on platforms?” he said.</p>
<p>He will then use open source assets to create his own code, templates and prototypes, spending a maximum of two weeks on a project.</p>
<p>Laurian hinted the kind of interactives he might produce at the BBC, demonstrating <a title="Tangle.js" href="http://worrydream.com/Tangle/download.html" target="_blank">Tangle.js</a>, a JavaScript library that provides a simple API for “tangling up” the values in a document, allowing the reader to explore a document by changing the values using a slider and seeing the resulting values change. (See this <a title="Tangle template" href="http://worrydream.com/Tangle/TangleTemplate.html" target="_blank">Tangle template</a> demonstration).</p>
<p>Laurian also shared his interesting career path. While studying medicine he co-founded a brand strategy and interactive consultancy in Romania. He then followed his interest in the semantic web through a masters in computational linguistics and research into semantic navigation at Knowledge Media Institute (Open University). For the past year he has been based in Birmingham, implementing applications using semantic web technologies at the technology innovation company <a href="http://www.talis.com/">Talis</a>.</p>
<ul>
<li><em>This is <a title="Hacks/Hackers blog" href="http://hackshackers.com/blog/2011/11/29/hackshackers-brighton-chrys-wu-laurian-gridinoc-nov-22-2011/" target="_blank">cross-posted on the Hacks/Hackers blog</a>.</em></li>
</ul>
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