Editors' Blog | Journalism.co.uk » Advertising

US newspaper apps adopt iCircular smartphone coupons

Sarah Marshall — Mon, 19 Sep 2011 10:25:20 +0000

Associated Press has teamed up with 40 newspapers in the US to roll out advertising on the papers’ phone apps and the mobile versions of their websites, according to paidContent.

The rollout of iCircular, a coupon system which focuses on driving customers into their local retail stores, begins today (19 September).

This post on paidContent states:

The iCircular feature will be found within newspaper mobile apps on the iPhone. The feature will be available on other formats, such as Google’s Android, later on. It’s HTM5-based, so that will also be available on newspapers’ web and mobile wap sites and ultimately ease iCircular’s transfer to other operating systems. The app will be situated within a special “deals” section on each of the newspapers’ apps and mobile sites.

“It’s essentially an app within an app,” said Mary Junck, chairman of AP’s board of directors’ revenue committee and CEO of Lee Enterprises. “We didn’t want to create an app separate from the newspapers. We wanted something that would be as integrated into the newspapers as a Sunday circular is in the print editions.”

There is more on iCircular in this AP press release published in February.

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Ofcom report: 30 stats on smartphones and internet use

Sarah Marshall — Thu, 04 Aug 2011 12:26:51 +0000

Ofcom today (4 August) released its TV, radio, broadband, telecoms and mobile industries report, noting significant changes over the “digital decade” since 2001.

Here is the 341 page Communications Market Report boiled down to a list of 30 facts and figures that are relevant to publishers.

Smartphones

1. More than a quarter of adults (27 per cent) own a smartphone;

2. Almost half of teenagers (47 per cent) own a smartphone;

3. Nine out of 10 people (91 per cent) own a mobile phone;

4. Three in 10 mobile phones are smartphones;

5. Most people with smartphones (59 per cent) acquired their device in the past year.

Internet use

6. More than a quarter of people use their mobile phones for internet access. In the first quarter (Q1) of 2011, 28 per cent of UK adults claimed to do so;

7. Those aged 16-24 are more than 10 times more likely to go online via a mobile than those aged 55+;

8. More than three quarters (76 per cent) of homes are now connected to the internet;

9. For the first time household internet take-up (78 per cent) exceeded computer ownership (77 per cent) as a small proportion of households went online using mobile phones only;

10. More than two-thirds (67 per cent) of households have a fixed broadband connection and 17 per cent have a mobile broadband (dongle) connection. In Q1 2011, 26 per cent of over-75s had home internet access, as did 55 per cent of 64-74 year-olds;

11. Consumers use a wide range of devices to access the internet at home. In 2010, 69 per cent said they accessed the internet at home via a laptop or PC, 31 per cent via a mobile phone;

12. Wifi routers were used by 75 per cent of broadband using households in Q1 2011;

13. More than half of all UK households are passed by super-fast broadband;

14. Google has more than three times the user base of any other search engine;

15. The leading blogging site is Google’s Blogger, which reached 8.2 million users in April 2011.

Facebook and other social networking

16. Social networking accounts for more than a fifth of all time spent on the internet;

17. People spend more than five times as much time on Facebook than on any other site;

18. More than 90 per cent of social networking time is spent on Facebook;

19. The most popular claimed use of the internet on mobile phones was social networking services (used by 57 per cent of mobile phone internet users);

20. Mobile users of Facebook spent an average of 5.6 hours on the site in December 2010 (11 minutes a day);

21. In Q1 2011, 46 per cent of UK adults claimed to use social networking services on a home internet connection. There are signs that the growth of social networking may be reaching saturation point: total time spent on social networking sites was just 1.3 per cent higher in April 2011 than in April 2010.

Smartphone brands

22. The Apple iPhone is the most popular brand of smartphone, but BlackBerry handsets are a favourite choice among younger consumers;

23. Apple’s iPhone has a 32 per cent share among adults. This is the brand of choice among ABC1s (37 per cent) and is even higher among ABs alone (44 per cent). But BlackBerry handsets have also taken a significant share of the market (24 per cent) and are particularly popular among younger adults and teens (37 per cent each).

Advertising and commercial

24. More than a quarter of all UK advertising spend is on the internet. Advertising spend on the internet grew by 16 per cent in 2010, to more than £4 billion, accounting for 26 per cent of total advertising spend in the UK, marginally ahead of television;

25. Mobile advertising increased by 121 per cent in 2010 to reach £83 million;

26. In 2010, the mobile advertising market was only 2 per cent the size of the internet ad market. However, driven by increasing use of internet services on mobile phones, together with more sophisticated business models (for example, fully or partially advertising-funded mobile applications), mobile advertising revenue more than doubled during 2010. Search-based advertising increased by the greatest amount (172 per cent) and increased its share of mobile advertising from 54 per cent to 66 per cent;

27. Nearly three-quarters of internet users shop online. Visitors to coupon and reward sites increased by 25 per cent in the year to April 2011, when nearly 40 per cent of internet users visited at least one such site.

Apps

28. Just under half (47 per cent) of adult smartphone users have ever downloaded an app, with one in five (20 per cent) doing so regularly;

29. Regular apps downloaders are skewed male and age 25-34. Just over half (54 per cent) of apps downloaders have paid for an app – with their mean average maximum spend on a single app being £3 – £3.99;

30. Apps downloading is higher among teens than adults; around two-thirds (63 per cent) of teen smartphone users have ever downloaded an app, with one in four (28 per cent) doing so regularly. Six in ten (60 per cent) have paid for an app. The average maximum amount of spend among teens is £3.70 and the median is £3 – £3.99.

See a further 10 facts on mobile media.

All graphs taken from the Ofcom report.Similar Posts:

Guardian: Police files investigated and News International to lose exclusive Olympic access

Rachel McAthy — Thu, 21 Jul 2011 16:22:11 +0000

The Guardian reports today (21 July), that Scotland Yard has been asked to look at “thousands of files” to investigate whether officers unlawfully obtained mobile phone-tracking data for journalists.

There were half a million requests by public authorities for communications data in the UK last year – of which almost 144,000 were demands for “traffic” data, which includes location.

In other phone-hacking related news, newspapers under the News International umbrella are to lose exclusive access to British athletes in the lead up to the Olympics next year, also according to the Guardian. This is due to the closure of the News of the World and the impact of this on the partnership contract, according to the report.

Team 2012, the Visa-backed project supporting potential British Olympians, had signed up News International as its official partner.

But Team 2012 has said in a statement, that “as a result of the closure of News of the World the contract can no longer be fulfilled as originally envisaged”.

According to the Guardian Team 2012 “is now looking for potential new media partners”.Similar Posts:

Jon Slattery: Unicef asks to move agenda on from phone hacking

Rachel McAthy — Wed, 20 Jul 2011 15:12:45 +0000

Over on his blog, Jon Slattery reports that Unicef took out adverts in the national press today to urge readers “to move the news agenda on from phone hacking” and instead be alert to the famine in parts of southern Somalia.

The ad, in the form of a letter from UNICEF UK executive director David Bull, states: “I am writing for your support in moving the news agenda on. The story about phone hacking does matter, but there’s another, far bigger and vital story that’s going unreported.”

ScribbleLive: Four ways to make money from liveblogging

Sarah Marshall — Mon, 27 Jun 2011 15:56:38 +0000

Liveblogging platform ScribbleLive claims to have come up with four different ways that news organisations can make money from liveblogging, a form of reporting described by Matt Wells, blogs editor of the Guardian, as “native to the internet” and an area he would “throw resources at the expense of writing another 300 word article”.

“It is interesting how incredibly sticky the liveblog audience is, particularly for true liveblogs that are updated minute by minute,” Mark Walker from ScribbleLive told Journalism.co.uk.

What is appealing to advertisers, Walker explained, is that “there is a significant audience that just stays on the page for half an hour or more”.

Here are four ideas put forward by ScribbleLive, which offers the technology to implement the various options within a standard licence to its liveblogging platform.

1. Rotating ads

Liveblogging should be “something you monetise more like television than print”, Walker told Journalism.co.uk, suggesting that sites trial rotating ads.

Walker would not divulge his clients’ names but said a number had been very successful in adopting this approach, using technology which allows ads to rotate at a rate of one per minute.

They are able to generate $16 page CPMs, so every time a page is displayed they are making about $16 per 1,000 [viewers], that’s simply because people are staying for a long time, some for half an hour or more.

He suggested that liveblogs provide web content at a relatively low cost.

There is no incremental cost to creating the content as the journalist will be at the trial, at the election, at the event.

2. Sponsored events

The most profitable way to monetise liveblogs is though sponsorship, according to Walker.

It is impossible to pre-sell sponsorship advertising for many breaking news stories such as an earthquake, Walker pointed out, but sponsorship for some major news stories can be pre-planned. The Royal Wedding was one example, severe weather is another – and perhaps the most interesting.

Walker said severe weather liveblogs in the US and Canada have pre-sold sponsorship where a company selling snow tyres, for example, becomes the brand that brings you the liveblog on the school closures, traffic delays and general disruption.

One thing you can tell an advertiser is when we have severe weather this is how we are going to cover it. We will put your brand all over it and we will own the eyeballs of the public who will be coming to our site, in some cases, for hours at a time.

Walker also suggested another example of potential for sponsorship is a liveblog on key financial updates, with the spending review springing to mind.

He also urged media organisations, particularly the more traditional print media, to consider monetising liveblogs covering reality television and sports.

3. Live advertorial

Here is one option that will be more appealing to advertising sales people than to journalists: the liveblog of an advertorial.

Walker, speaking from his base in Canada, suggested a company within the private medical care field would be an obvious (though more US than UK) potential advertiser, with a liveblog involving a discussion with doctors. He also put forward an idea holding a debate around new green technologies to promote an area of the solar energy business.

The conversation is being influenced by the advertisers and you can make it clear it is brought to you by the brand and that the liveblog is useful to readers.

4. Embedded liveblogs within ads

ScribbleLive has come up with a second liveblogging advertorial option, this time within an advert itself.

The conversation is distributed across the site but you can drive [your audience] to a page within the property or to a page on the sponsor’s site.

You can charge a premium as it is a very engaging type of ad. And the conversation might not be driven by the brand at all. You could say we are talking to a celebrity but it’s sponsored by a brand.

In considering all of the above options it is worth remembering which liveblogs get the most traffic.

The biggest events that ever go through the ScribbleLive network, the things that tend to skew it, are major national disasters and breaking news, but they are nowhere close as far as peaks in users as Apple events and Google events when we see spikes in many hundreds of thousands in matters of seconds. That really shows the value of liveblogs.

For more on liveblogging, including examples from the Guardian, the Manchester Evening News and a hyperlocal, see: How to: liveblog – lessons from news sites

MEN extends liveblogging of council meetings after successful trial

Al Jazeera still battling interference in Egypt after internet blackout lifted

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Complaint against i newspaper for ‘misleading’ claim of no celebrity gossip upheld

Rachel McAthy — Wed, 01 Jun 2011 10:19:49 +0000

The Advertising Standards Authority has upheld a complaint against the i newspaper that its claim in a television advert that the paper does not contain “celeb gossip nonsense” is misleading.

The adjudication, published here, makes specific reference to the contents of the paper’s daily Caught and Social column, which the complainant felt was “dedicated to celebrity stories”.

In a defence advertising service Clearcast said i “concentrated on newsworthy stories without sidetracking readers to the kind of celebrity gossip published in red top newspapers and celebrity magazines” and believed the ad made this clear. It added that the complainant had misunderstood the claim to mean that there would be no mention of celebrities at all.

They said this was unrealistic because celebrities featured in a range of newsworthy stories that i reported on that were of significant interest.

But in its assessment the ASA upheld the complaint.

The ASA noted the Caught and Social column featured stories about celebrities and included sections entitled Scene & Heard, OMG, iquote and ichat that quoted celebrities and provided updates about where they had been and what they were doing. We considered that readers would understand from the ad that there was no celebrity gossip in i. However, we noted featured stories in two different publications from March included headings that stated “Alex fancies a pop at 007″, “Cilla moves with the times” and “Dame Helen and Russell snog for fans”. We considered that readers would interpret these stories as celebrity gossip and therefore concluded that the ad was misleading.

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Jeff Jarvis: ‘Journalism has a model built on entitlement and emotion, not economics’

Joel Gunter — Fri, 13 May 2011 17:00:02 +0000

Jeff Jarvis keeping an eye on City professor George Brock. Image: Wannabe Hacks

Journalism is labouring under a business model based on entitlement and emotion, not economic reality, said leading media commentator Jeff Jarvis today at City Unversity’s Sustaining Local Journalism conference.

We need to understand the business model. I’m tired of the argument that journalists ‘should’ be paid, what successful business model was ever built on the word ‘should’?

Virtue is not a business model, just because we are doing good things that doesn’t mean we should be paid.

He said it was a model in need of disruption.

Some of my colleagues don’t like it when I use that term, disrupt. But welcome to the jungle.

We are a business that has to add value to the community in order to extract value back.

Jarvis set out three ways he thought that hyperlocal sites could make money in a difficult market space:

Developing new products and services to sell
Events (he cited US blogs running flea markets and buying club events)
The creation of sales networks

He only elaborated properly on the last of these, saying that individual bloggers are usually too small to interest city-wide advertisers but grouping together in a network can make them much more of a force to be reckoned with. “When it comes to journalism, he said, “we are better off doing things together”.

Philip John, director of the Lichfield Blog, blogged in March about the need for hyperlocal sites to build networks, writing that they bring about “a sort of collective consciousness whereby an improvement to one site is an improvement to all”.

With the likes of Addiply founder Rick Waghorn and Talk about Local’s Will Perrin acknowledging earlier in the day that just turning a profit as a local or hyperlocal blogger in the UK was rare, it was surprising to hear Jarvis talking about local blogs in US cities of 50,000–60,000 turning over $200,000 a year.

Jarvis admitted that is was a hard slog for hyperlocal sites to bring in ad money, but argued that there was a return in building networks. Giving AOL’s huge hyperlocal network Patch as an example, he said Patch was hiring a journalist for each of it 150 sites and paying them $40,000 a year. AOL wouldn’t be doing that if it didn’t think there was ad money there.

Asked whether journalists should be concerned about conflating journalism and sales – a recurring theme of the conference – Jarvis cited the example of Rafat Ali, founder of paidContent, who he said “had to go out and sell the ads at first, but retained his own moral compass”.

“It is probably our job as educators to guide students in these things”, he said, adding that in the end it is all down to credibility, which can be maintained even if a journalist is pitching in with the business side of things. Maintaining credibility is vital, he warned.

“If you lose credibility you lose your value.”

Also from today’s #citylocal conference: Hyperlocal ad sales and ‘the age of participation’

You can see a Chirpstory of some of the best tweets of the day at this link.
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UK national papers offering collective ad package

Rachel McAthy — Thu, 07 Apr 2011 13:44:45 +0000

Marketing Week reports national newspapers across the UK are to join together to provide brands “with a collective advertising package that will see them sell ads on their own and rivals’ titles for the first time”.

The collaborative package offers brands dedicated space next to Wimbledon editorial in papers which are members of the Newspaper Marketing Agency, including broadsheets such as the Times, Independent and Guardian, as well as tabloids the Sun and Daily Mirror. Outlining the deal on its website the NMA says:

Simply choose a package to suit your target market and budget. In return, during the two week tournament, when all eyes will be on news from SW19, the NMA and the national newspapers that make up the NMA membership will serve you space alongside the cream of tennis journalism; in print or online.

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BBC College of Journalism blog: Google not to blame for journalism’s woes

Sarah Marshall — Thu, 31 Mar 2011 12:04:20 +0000

Peter Barron, former editor of BBC Newsnight and now director of external relations for Europe, Middle East and Africa at Google, has responded to ongoing criticisms that Google News is profiting off the back of content form news websites. In a guest post on the BBC College of Journalism blog Barron repeats the argument that Google News signposts readers towards stories – claiming one billion click-throughs a month from Google News to news websites.

He also refers to Google’s new online payment tool One Pass, which he identifies as a way of supporting news organisations “in finding their way through the current challenges”.

We work with publishers which have chosen the ad-supported model to help find ways to engage readers for longer, making the advertisements more valuable. We have built the One Pass payment tool to make it easier for publishers which want to charge for their content online, giving them flexibility to choose what content they charge for, at what price, and how – day-pass, one-time access, subscription and so on. And Google is investing in not-for-profit organisations to encourage innovation in digital journalism.

The full blog post is at this link.Similar Posts:

Online advertising spend tops £4bn after 12.8% rise

Sarah Marshall — Tue, 29 Mar 2011 13:21:43 +0000

Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research.

The findings, published today by the Internet Advertising Bureau (IAB) and accountancy firm PricewaterhouseCoopers, showed that online advertising grew by 12.8 per cent, from £3.5 billion in 2009 to £4.1 billion last year. The digital share of the UK’s total advertising spend of £16.6 billion last year rose to 25 per cent.

Mobile advertising experienced 116 per cent year on year growth on a like-for-like basis, up from 32 per cent in 2009. Advertisers spent £83 million on mobile advertising in 2010, led by the entertainment and media sector.

Researchers explain the findings in this video:

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Newsquest ad revenue drops almost 8% but digital revenue is on the rise

Rachel McAthy — Tue, 01 Feb 2011 12:19:08 +0000

Fourth-quarter advertising revenues at UK publisher Newsquest were down 7.8 per cent year on year in 2010, while digital revenues were on the up, according to figures published by US parent company Gannett.

Gannett released its financial results for 2010 yesterday, including a detailed report of it’s fourth-quarter revenue.

The US company went on to describe Newsquest as “an internet leader in the UK”, claiming that its network of web sites attracted over 65 million monthly page impressions from approximately 8.8 million unique users in December.

You can read the full release from Gannett here…

Journalism.co.uk reported last week that staff at Newsquest titles in certain regions were understood to have been asked to take a week’s unpaid leave in response to “poor trading conditions”.

An internal Newsquest memo circulated in Wales, Gloucestershire, and the South Midlands said that revenues are “considerably below last year’s performance” and therefore action needed to be taken “to drive revenues and control costs sooner rather than later”.Similar Posts:

Ofcom to allow product placement on UK TV

Laura Oliver — Mon, 20 Dec 2010 11:51:24 +0000

Broadcast industry regulator Ofcom has announced that product placement will be allowed in UK TV programmes from 28 February 2011. The rules for paid-for references on radio broadcasts have also been revised.

Full news release on Ofcom’s website…Similar Posts:

paidContent: Northcliffe plans to tap into hyperlocal network for advertising revenue

Rachel McAthy — Fri, 26 Nov 2010 11:26:06 +0000

The Daily Mail and General Trust (DMGT) says its regional publisher Northcliffe will “tap its LocalPeople hyperlocal network” in an attempt to reach more advertisers online, paidContent reports.

According to the group’s preliminary results published yesterday, Northcliffe recorded several declines in the year ending October 2010, with underlying revenues down £16 million (six per cent), reported revenues have dropped by 8 per cent and advertising revenues were also down by 7 per cent.

Presenting the results yesterday morning, CEO Martin Morgan told investment analysts that the group is “trying to give ourselves a good shot at capturing local information markets”, paidContent reports.

“We’re going to be taking the technology platform we’ve built (for LocalPeople) and merging it with the ThisIs sites,” Morgan told analysts. “So local people can concentrate on finding a garage, finding a plumber in such a way that provides a long tail of local advertisers – people who aren’t advertising in the local press, we think we can get them in.

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Mail Online helps DMGT to significant increase in digital revenue

Rachel McAthy — Thu, 25 Nov 2010 16:28:11 +0000

Underlying digital revenues from newspaper websites owned by the Daily Mail and General Trust (DMGT) increased by 54 per cent in the year ending October, due to the “growing success of its primary website, Mail Online” according to the group’s preliminary results published today.

According to the published reports, circulation revenues at the group’s Associated Newspapers titles, which includes the Daily Mail, the Mail on Sunday and Metro, fell by an underlying two per cent while underlying advertising revenues were up seven per cent, said to have been driven by a “strong performance” from Metro.

Both the Daily Mail and Metro recorded their highest ever operating profit, the report adds.

DMGT’s regional arm Northcliffe recorded several declines, with underlying revenues down £16 million (six per cent), reported revenues have dropped by 8 per cent and advertising revenues were also down by 7 per cent.

Northcliffe: facing another tough year; UK advertising revenue in the first seven weeks down 7 per cent on last year, continuing year‐on‐year trend experienced in September (like‐for‐like decline of 8 per cent). Outlook for first quarter not expected to improve on this trend; will also be affected by higher newsprint costs; focus remains on reducing costs and new revenue opportunities.

Note: Underlying revenues are those adjusted for acquisitions and disposals made in the current and prior year.Similar Posts:

#soe10: Society of Editors conference looks on the bright side of life

John Mair — Tue, 16 Nov 2010 15:22:29 +0000

John Mair is a senior lecturer in broadcast journalism at Coventry University. He reports from the Society of Editors conference in Glasgow, which finished this morning.

Britain’s top newspaper editors were smiling, in public at least, as they met for the annual Society of Editors conference in Glasgow under the slogan ‘Have we got good news for you’. Circulations may be falling, print products hemorrhaging readers and advertising, but the local and national editors here were not going to be downcast and they heard from a succession of speakers inviting them to be positive.

Russian oligarch and Independent and Evening Standard owner Alexander Lebedev said in his opening lecture that he was proud of the two papers (and the new baby paper, i) that he owned in Britain and would continue to invest in exposing corruption. “Investigative journalism is something I want to invest in more.” he said in closing.

Jim Chisholm, CEO of the National Readership Survey, and Stewart Purvis, former partner responsible for content regulation and standards at Ofcom and now at City University, kept up the positive mood with their rosy views on readership data and the potential of youview to transform TV viewing and open the way to local television.

Media commentator Raymond Snoddy chaired a session called ’It ain’t dead and we’re fixing it’. Two young editors from the North East of England, Darren Thwaites of the Teesside Evening Gazette and Joy Yates of the Hartlepool Mail, continued in the same bright vein, showing how by campaigning and getting closer to their communities they were able to arrest some of the decline in sales of their papers.

It was left to veteran editor Derek Tucker of the Aberdeen Press and journal, who announced his retirement after 12 years in the editorial chair last week, to bring the first note of negativity with what he admitted were “Jurassic views” on the digital future and an astonishing attack on university journalism courses and the students who came out of them: “Very few possess the street cunning and inquisitiveness that is the hallmark of good journalists, and it often appears that English is a second language.”

That generated much comment from the journalism educators (“well meaning amateurs”, Tucker called them) in the audience.

It’s not known how long the Monty Python ‘Always look on the bright side’ theme can be kept up in view of the continuing crisis in the media industries.Similar Posts: