In print, the parameters for article length, headlines, picture arrangement and more have been handed down over generations, tried and tested over centuries to determine what best draws readers’ attention through an article.
Reading gravity is central to article lay-out and space limitations dictate how long articles should be, how they fit around images, and where they appear on the page. On the web, all of that goes out the window.
Or does it?
A recent blog post from Buffer collects results from multiple studies on the “ideal length” of Facebook and Google+ posts, tweets, headlines, blogs, paragraph width, email subject lines and other online publishing platforms, based on the level of engagement they received.