Simon Rogers, Twitter’s head of data, posted a data analysis on the social network’s media blog last week, looking at the statistics of what drives engagement in the fleeting world of Twitter.
The effects of photos, hashtags, links, quotes, video and numbers included in the tweets of more than two million verified accounts were assessed by data scientist Douglas Mason, explained Rogers. All of the above had a positive impacet, but depending on the type of account and the industry they work in, some are more effective than others.
The Twitter data team wrote up individual posts for each industry they looked at to give a more detailed analysis of the breakdown in engagement stats and warned that although the new data is useful, it should not dictate an overall social media policy.
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