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#Tip: How to build your own personal brand


This video on Poynter shows how journalist Robert Hernandez has built a successful personal brand on Twitter under his @webjournalist person, which has more more than 11,500 followers.

Hernandez, digital journalism professor at USC Annenberg, reveals he doesn’t “do branding” and that he had decided “I’m going to be who I am” – even if that includes making nerd jokes.

“I’m a journalist,” he explains. “Your credibility determines what you are known for.”

You can also check out’s tips on personal branding as well as our podcast on the subject.

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  • docbiz

    Those interested in building their own personal brand may also want to get my book: Personal Brnd Planning for life, available on Amazon to determine your unique skill set and persona so that your can market yourself/brand more effectively.

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