Pandodaily has reported on a study by Localytics which offers some interesting findings on apps, which may be of interest to news publishers working on launching mobile and/or tablet apps.
Key findings from the study, according to Pandodaily’s report, include:
- That time spent with news apps on tablet devices said to be “50 times” higher than mobiles
- That “80 percent of content shares from apps happen by email”
- And that the amount of time spent with apps is said to have fallen 26 per cent