Just this week the New York Times experimented with a new way to add value to the way comments feature on article pages, with specially selected ‘Reader Perspectives’ brought higher up in the article.
This is part of the Times’s efforts to continue to improve the comment experience for all, and one result is to encourage a greater quality of conversation.
In this week’s podcast we find out more about key strategies taken by a variety of news outlets including tips for growing discussion in the first place, how to encourage a high-quality conversation and a look at the impact of new digital reporting styles on how the comment thread could evolve in the future.
We hear from:
- Laura Oliver, community manager, the Guardian
- Marc Lavallee, deputy editor, interactive news, the New York Times
- Bassey Etim, community manager, the New York Times
- David Higgerson, digital publishing director, Trinity Mirror, regionals
- Tom Miller, product strategist, Hearst Magazines UK
- How the Guardian’s community of commentators contributes to the story
- #Podcast: Growing social media communities
- #Podcast – Lessons in podcasting from The Times, Economist and SoundCloud
- #Podcast – Then and now: Two years of the New York Times paywall
- #jpod – How to engage a subscriber community: Lessons from the Times and Financial Times