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#Podcast: How newsrooms are using social media analytics

Newsrooms work with social media data on a daily basis, from monitoring social shares via a tweet or Facebook share counter on article pages, to tracking how many people arrived at a story via social.

So in this week’s podcast we take a closer look at what data is available to journalists in the world of social media analytics, where they can find it, and what they should do with it once they have it.

The podcast hears from:

  • Richard Moynihan, social media and community manager, Metro
  • Michael Roston, staff editor, social media, New York Times
  • Amanda Zamora, senior engagement editor, ProPublica

You can hear future podcasts by signing up to the iTunes podcast feed.

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