Just two days ago in the UK the Telegraph launched a metered paywall, which would require subscription once users exceed a 10 article allowance, following the introduction of the model for international-only traffic last year.
The Telegraph’s model was described as having a “New York Times-style ‘meter’”, and was launched in the same week as the New York Times’s paywall reaches two years in operation – two years today, in fact.
So in this week’s podcast we speak to general manager for core digital products at the New York Times Paul Smurl about how the environment in 2011 at launch differs to that today, when it comes to launching an online payment model. We also discuss the impact of the metered model on the rest of the industry with Robert Picard, director of research at the Reuters Institute and Tim Cain, head of research and insight at the Association of Online Publishers.
- Paul Smurl, general manager for core digital products, New York Times
- Robert Picard, director of research at the Reuters Institute, at the University of Oxford
- Tim Cain, head of research and insight, Association of Online Publishers
For more on the first two years of the New York Times paywall see this Journalism.co.uk feature, based on our interview with Paul Smurl.
You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.
- #Podcast – Paywall pointers: Digital subscription lessons for news outlets
- Daily Intel: Lessons for other publishers from the Times paywall
- Podcast: The Times, Guardian and Google at AOP diversifying revenues forum
- #jpod – Paywalls: Helping readers over the fence
- Sydney Morning Herald: The Australian to reveal paywall details this week