Do you ever check your site’s analytics to see what people are searching for? Mindy McAdams has and provides an interesting explainer on her Teaching Online Journalism blog.
McAdams says that searches can help you write about what your audience is searching for.
If people are coming to your site because of a search, you should think about whether you might want to offer them more on that topic. I don’t mean you should add stuff that doesn’t match the mission or purpose of your blog — but think about whether it makes sense for you to beef up your content to satisfy those searchers.
Her post reminded me of this great example of how Homicide Watch reports from analytics.
The site’s founder Laura Amico checked what her readers had been searching for one afternoon in Google Analytics one afternoon and got a scoop.
She found that readers of Homicide Watch DC, a site she set up in September 2010 to report on murders in Washington DC, were looking for details of an unreported murder.
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