News outlets have been producing online video for several years, with most organisations favouring short clips responding to viewers who favour one, two, five and 10-minute films.
But as technology delivers higher broadband speeds, platforms such as YouTube and Vimeo, and devices such as iPads and connected TV, viewers are increasingly watching long-form online video, often at home, often in the evening, and news outlets are responding.
This podcast looks at how the Guardian and Vice have found success with long-form video documentaries and discusses the various commercial options to make video pay.
Journalism.co.uk technology editor Sarah Marshall speaks to:
- Dan’l Hewitt, general manager, AdVice, a division of Vice Media
- Stephen Folwell, business director, multimedia and brand extensions, Guardian News & Media
Last week’s podcast looked at digital opportunities in long-form journalism, focusing on written content.
You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.
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