“Social media scientist” Dan Zarrella last month published a study which looked at data on more than 1.3 million posts published on the top 10,000 pages on Facebook.
His infographic is worth a look and there are a few lessons in there for social media managers charged with managing a news outlet’s Facebook page.
For example, the charts show how photos generate the greatest number of ‘likes’ and ‘shares’ and ‘text’ posts encourages comments.
The infographic also demonstrates how weekends and evenings are key for Facebook likes and engagement.
To find out more about why comments are more desirable than ‘likes’, see this guide on how to best post news on Twitter and Facebook.
Tipster: Sarah Marshall
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link.