#Podcast – Engaged storytelling: Top tips on building interactives for local and national media
Big news events, such as the Olympic games which are officially opened later today, provide news outlets with great opportunities to offer their audiences a broad range of coverage, from traditional news reports to digitally led user experiences incorporating live and social technologies.
This week’s podcast looks at the processes involved for building interactives, whether focused on news events with long lead-in times or more day-to-day stories. The podcast features plenty of tips from interactive storytelling experts on the winning formula for an engaging interactive, and what elements should be prioritised when working on such projects.
In the order they appear, the podcast below hears from:
- Alastair Dant, lead interactive technologist, the Guardian
- Martin Jefferies, chief reporter, KM Group
- Conrad Quilty-Harper, interactive news editor, the Telegraph
- Shannon Perkins, editor of interactive technology, Wired.com
Podcast: Download
Here are a couple of links which look at projects referred to in the podcast, which may also be of interest:
- A list of 16 winning examples of interactive projects for the Olympics by UK news outlets
- More on the Wired.com cow clicker interactive Shannon Perkins mentions in the podcast
- A past Journalism.co.uk podcast on how video games can tell news stories



