The 10,000 Words blog has an interview with Brian Ries, social media editor at Newsweek and The Daily Beast.
Elana Zak asked him: “What are the must-have skills that someone aspiring to be a social media editor needs?”.
Ries shares his experience and advice.
The most important thing is to be aware of the various tools that are out there and to be able to apply them to the needs of the newsroom and maybe the company at large.
A lot of people get obsessed with the idea that social media editors are running the Twitter account or updating the Facebook page. And that is a large part of it, for sure, at some companies more than others. But it’s also about strategising and thinking how can I take the news product as it has always existed, whether it’s in print or on TV or online, and fracture it into a million little pieces and convert it into something that makes sense on these new platforms, these new tools, these new networks that are sprouting up.
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