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#jpod – How to engage a subscriber community: Lessons from the Times and Financial Times

Image by Dreamer, via Wikimedia Commons

Community management is a key part of an online news outlet’s operation, and in this week’s podcast we speak to two people at the heart of community operations at the Times and Financial Times, to offer a unique insight into engagement strategies for subscriber communities.

Ben Whitelaw, communities editor at the Times and Rebecca Heptinstall, community manager at the Financial Times, discuss how subscribers use comment facilities to interact with journalists, the ways to recognise the value of subscriber through greater interaction and involvement in feedback and what community engagement really means both on the news website and on social media platforms.

For more on the topic of community engagement, this previous podcast looks in more detail at managing reader comments and here’s a feature on how the New York Times is using social media for “deeper” engagement.

And here is a link to the FT’s LinkedIn Readers’ Group referred to by Rebecca in this week’s podcast.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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  • http://www.onedesk.com Luke W

    Ooft, advice from two big hitters, looking forward to listening to this on the commute home, thanks for sharing.

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