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BBC News launches ‘responsive’ site as 26% of hits come from mobile

March 28th, 2012Posted by in Mobile

BBC News this week released a “responsive” site aimed at mobile which automatically scales to fit the device it is viewed on.

It can be viewed at m.bbc.co.uk/news.

More than a quarter of hits on BBC News come from mobile, including via apps and the mobile and desktop sites which are accessed via a browser, rather than desktop, according to a post on the Editors blog.

In an average week, for example, the BBC News site and apps are visited by about 9.7 million users on mobile and tablet devices worldwide, or about 26 per cent of total users to BBC News Online.

 

Writing on the blog, Steve Herrmann, editor of the BBC News website, states:

This new site is designed, for now, mainly for simpler phones, although you should be able to access it on any device. It will gradually evolve as new features and functionality are added in coming weeks, to the point where it becomes the default browser for smartphones as well.

Kate Milner, mobile product manager for BBC News writes on the Internet blog:

We’ve made it easier for you to skim through the news headlines and view the ‘most read’ articles. Features and analysis stories are also now showcased throughout the site.

We’re improving our coverage of live news stories for all mobile users. The live page format offers short form updates related to big stories as they unfold, for example on stories like the Budget and global news events.

She goes on to say “over the coming weeks and months we’ll be adding more features and functionality”, including video for those devices that can display it.

 

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