Ragan’s PR Daily has five tips for TV journalists from former NBC News producer Christina Mozaffari.
One of these is advice for interview questions. She says:
Repeat the question back.
If yours is a sound bites interview – meaning the interview is not live and the reporter will use only a part of what you say in his or her story – repeat the question back in your answer. This gives the reporter a complete sound bite on tape and ensures that the answers you give are usable.
For example, if a reporter asks a question like, “Why did you decide to go with Plan A instead of Plan B?” you would say, “We decided to go with Plan A because…”
Doing so increases the chances of getting your complete, concise message into the story. But one huge caveat: Do not repeat negative language. If the reporter asks you a loaded question or a question that insinuates your organisation has done something wrong, you do not want yourself repeating that idea back to him or her on tape.
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link– we will pay a fiver for the best ones published.
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