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#jpod: How journalists are embracing Facebook subscribe

February 10th, 2012Posted by in Podcast, Social media and blogging

It is two months since Facebook launched Subscribe, a feature which allows people to add a subscribe button to their profile and encourage other users to follow their updates.

Subscribe replaces fan pages for journalists and as a result of switching from a page to subscribe, many have seen subscriber numbers soar.

New York Times journalist Nicholas Kristof has 350,000 subscribers; Benjamin Cohen, technology correspondent for Channel 4 News has 25,000, and Sky News’ digital editor Neal Mann, whose social media presence is fieldproducer, has more than 13,000.

In this podcast technology correspondent Sarah Marshall speaks to Liz Heron, social media editor of the New York Times – who has more than 260,000 subscribers – about why she is encouraging all foreign correspondents at the title to add the subscribe button.

The #jpod also has reflections and advice for journalists from Neal Mann and Benjamin Cohen.

You can hear future podcasts by signing up to the iTunes podcast feed.

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