Mirror.co.uk unveils new ‘cleaner’ look

The Daily Mirror today unveils a new-look website, at mirror.co.uk

Before: how the site looked last week

Mirror Online publisher Matt Kelly says in an introductory post that the “cleaner and less cluttered” design will make better use of photography and video.

Content is organised into seven sections: News, Sport, 3am, Lifestyle, Money, Play and Opinion. Comments are encouraged on stories, and sharing articles has been made easier.

Kelly said:

We constantly improve our website and as much as we believe the new look Mirror Online is a big step forward, we know there’ll be things we haven’t got completely right.

PaidContent has a video interview with Matt Kelly and Mirror managing director Chris Ellis:

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