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#Tip of the day from building social media presence

January 24th, 2012Posted by in Top tips for journalists

According to Poynter’s Mallory Jean Tenore, ABC News is doing a particularly good job among US news networks of building a strong social media presence, using a small but dedicated team.

There are some useful tips for organisations looking to do the same as Tenore looks at how ABC has bolstered its social media profile, from specific tools like social media contests, to the tone employed by staff, to running open internal training sessions and simply getting staff on Twitter.

See the full article on Poynter at this link.

Tipster: Joel Gunter

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