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#jpod: How journalists can use SMS to engage with the audience

November 11th, 2011Posted by in Broadcasting, Mobile, Podcast

Three quarters of the world’s population has a mobile phone and text messaging has become ubiquitous.

This podcast takes a look at how journalists can connect with sources, communicate with audiences, gather tips and crowdsource information using SMS, which is used by more than 80 per cent of Europeans who have a mobile phone.

A session on how to architect the SMS newsroom took place at the Mozilla Festival in London at the weekend. technology correspondent Sarah Marshall attended and caught up with the four speakers: Jim Colgan, who was digital editor and producer at WNYC radio in New York when the station created this award-winning crowdsourced SMS snow map and who is now working with Mobile Commons, a platform which allows you to send and receive text messages; Florence Scialom and Amy O’Donnell from FrontlineSMS, the provider of free software to enable you to text large groups of people; and Stevie Graham from Twilio, which allows developers to create voice, VoIP and SMS applications.

The podcast explains how to create a crowdsourced map, set up an anonymous tip line, and has advice from the four SMS experts.

You can hear future podcasts by signing up to the iTunes podcast feed.

*Statistics on mobile use are taken from the mobiThinking site.

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