In Journalism.co.uk’s tech podcast tomorrow, Sarah Marshall will be looking at social media optimisation. Before that, here are some tips from PageLever’s Jeff Widman on Mashable for timing your Facebook posts to reach the largest number of people.
If you post often, you will see an immediate spike in News Feed impressions, but it’s generally not worth the cost in lost fans. When your fans see two status updates from you in their News Feeds, they’ll likely get annoyed, and will consequently unsubscribe or un-fan. There are few exceptions to this rule.
If you post too infrequently, you’re missing out on opportunities to reach your fans. Over the course of a year, a page with 10,000 fans that posts only half as often as they could misses more than 1 million chances to get their content in front of a hyper-targeted Facebook audience. The larger your fan page, the more often you should be posting — without annoying your fans.
Tipster: Joel Gunter
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.
- Mashable: How to work out the best time to post on your Facebook page
- Mashable: Converting a Facebook profile to a Facebook page
- NPR publishes results of extensive survey on Facebook
- #Tip of the day from Journalism.co.uk – How to check the score of your Facebook page
- How newspapers can use Facebook more effectively