There was a fascinating session at the World Editors Forum today titled ‘looking beyond the article’, which saw a number of speakers discuss the news game, and the ways news outlets are using gamification methods to offer wider context and understanding to news stories, events and scenarios.
One of the first speakers, Bill Adair, who is founder and editor of PolitiFact said he felt there was “a tremendous lack of imagination” in the industry in how to take advantage of new publishing platforms.
It’s like we’ve been given a brand new canvas with this whole palette of colours and we’re only painting in grey. We need to bring all the other colours to this new canvas.
He later said:
Many of us are slaves to our content management systems, which are slaves to the old way we were publishing. We have to think beyond that.
Scott Klein, editor of news applications at ProPublica, shared many examples of news apps which are doing just that. Klein’s presentation of these examples can be found at this link.
He told the conference that as well as adding context a news app has the ability to personalise and place the user at the centre of the story and offer them the ability to see the impact on them, “it doesn’t just tell a story, it tells your story”, he said.
You can hear him speak more about this in the audio interview below:
Another member of the panel was Bobby Schweizer, co-author of Newsgames: Journalism at Play. He said video games give the opportunity to look beyond the traditional news story and called on conference delegates to try and “make something”.
And he himself is trying to help make this happen, working on the development of new software called the Cartoonist to help journalists produce their own news games, a project which won Knight News funding last year.
In the short audio clip below I ask him more about what this software will offer journalists:
When asked about the implications of news games being able to be created quickly and potentially running alongside more breaking forms of the story, Schweizer said news outlets and journalists need to ask themselves why they are making the game.
You have to ask what do you have to gain over a written article? If you only need to answer who, what, when and where maybe you don’t need a game. This has to be a balance that each organisation will have to find for themselves.
Are we witnessing the beginning of the end of the newspaper crisis?
And his answer:
We are starting to see hopeful signs we’re starting to pull through.
Specifically, he said, social media has begun to pay off, circulation is rising in developing countries, advertising is stabling, people are beginning to pay online and there are high profits in “decent economies”.
We have used the crisis to clean up our houses. Cut down a lot of the fat. We’re running operations that are as lean and mean as ever.
We’re abandoning volume for value. We want to have better audiences. We want to be more enaged and interact with them. Finally, we are reclaiming our content and putting a price on it.
Free is very expensive and ultimately unsustainable. Open does not need to mean free.
It is not about whether we should pay anymore, he said, it is about what people will pay for.
If you go into a bar and ask for tap water, it’s free. If you ask for champagne you have to pay for it. Peanuts are free in the bar, but if you ask for caviar you have to pay.
The problem is 80 per cent of the content we produce is peanuts. Only 20 per cent is caviar but nevertheless we want people to pay for everything. We need to produce caviar news so people will pay. You can still give peanuts to get people to come in and sit with you.
You can get the full report at this link, which offers a number of examples of innovations within news from across the world.
“Don’t be afraid” – this was just one of many messages given by a panel of publishers at the World Editors Forum today, who shared their experiences of erecting “paywalls” or what came to be termed by the panel as “leaky walls”.
The panel featured three news outlets which have all established paid-content systems in their own ways, although the general approach appeared to be the same, leave holes in the “paywall”.
Dirk Nolde, managing editor of Berliner Morgenpost Online in Germany spoke first, outlining the site’s paid-content model which is free for print subscribers, or 4.90 euros a month. Only some content is placed behind the wall, including local news and sports, which are charged on different models, such as by day or month etc. “Make the assets paid”, he said.
The site also offers a “first-click-free”, such as via Google or social media, which works three times a day. ” We are trying to be leaky with the paywall,” he added.
The results so far is that we have 11,000 digital subscribers which includes print subscribers who can register for free. We thought it would be horrifying but we were wrong, visits went up.
According to his statistics in December 2009, the year in which the “paywall” was set up, visits stood at 2.4 million. In September 2010 this had risen to 3.3 million and last month, in September 2011 it was at 5.1 million.
It didn’t really hurt us, we were able to tell the readers and our users there’s quality behind this paywall.
But he said the site is looking to move to a more metered model.
We will give away more stuff, use a softer approach. It is about being able to accommodate users with the fact we think you should pay for content. That’s our mission.
Fellow panel member, Matus Kostolny, editor-in-chief of SME in Slovakia, discussed how they joined up to the Piano project, a group paywall used by nine news outlets in Slovakia.
The project was set up by Piano Media. I spoke to chief executive of Piano Media Tomas Bella after the panel to find out where the company is going in the near future.
The paywall was erected in May this year. On SME it costs 2.90 euros a month or 29 euros a year and, just like Berliner Morgenpost Online, is free to print subscribers. Also similarly only some content is behind “the wall”, such as opinion and political news, the wall is removed for big stories and SME is also considering a more metered wall.
But he added that is is important to remember that “behind stories are real human beings doing real jobs that are worth paying for”.
Public opinion is one of the things we want to influence and we believe it’s so important people pay for it, but if we don’t pursuade enough people then we’ll lose our inflence. We are thinking of different ways to change the structure of paid content and still think that in the end the journalism is worth to pay for and we will pursuade our readers to do it.
Revenue for the first month across all nine sites was 40,000 euros, “which was successful story for our market”, he added.
We were afraid we would lose readers but in the end we didn’t lose anybody, there is an increase of five per cent in unique viitors. We were afraid we would lose readers in locked sections but not losing them so much.
Later he added that one of the biggest lessons is not to be afraid to experiment.
The final speaker was assistant managing editor of digital content at the New York Times, Jim Roberts, who shared some interesting details on the Times’ model, which we reported on here. He told the conference the Times’ pay model is “based on number of principles”.
We try to strike a very delicate balance betwee keeping as open as possible to news junkies, but also really wanted to instill a sense of value for our loyalists who continue to consume quality journalism.
We wanted our regular users to pay. They came to our site and still do, frequently. We felt they understood the sense of value and they would want to pay for it as many of them had done for their print subscription.
Concluding the panel the speakers were asked to share their main lessons. Dirk Nolde gave three which nicely rounded off the session:
Communication, communication, communication – you have to tell users what you are doing
This is no supermarket. We’re not selling everything, they don’t have to pay for everything. You have to give things away to accomodate readers.
Produce online content that’s really worthy of being paid for. That convinces readers and makes them say “wow that was good”.
At the World Editors Forum today editor-in-chief of German news site Zeit Online, Wolfgang Blau, discussed the company’s decision to build a html5-optimised site to present the website on the tablet instead of a native app, which is instead used alongside its print products.
Some of the advantages for this model, as cited by Blau included having shorter product cycles which are better suited to the web environment, lower development and maintenance costs and the opportunity for higher advertising revenue.
I spoke to him after the session to get more detail on Zeit Online’s approach:
During our conversation I mention Apple’s new subscription rules and the concerns this raised for some publishers about lost revenue and the lack of a direct relationship with the audience and related data.
When Apple first announced its new subscription plans in February they states that “customers purchasing a subscription through the App Store will be given the option of providing the publisher with their name, email address and zip code when they subscribe”.
Where? Rupert is the Guardian reporter who was the first to break the story, which eventually revealed the extent of the involvement of Dr Liam Fox’s friend Adam Werritty in the defence secretary’s foreign visits.
Just as we like to supply you with fresh and innovative tips, we are recommending journalists to follow online too. Recommended journalists can be from any sector of the industry: please send suggestions (you can nominate yourself) to rachel at journalism.co.uk; or to @journalismnews.
The Next Web tells you how you can do this using a WordPress plugin, Google+Blog.
The plugin lets you import your posts automatically to WordPress with next to no effort. Simply download and install the plugin, follow the instructions listed [in the article], and you’ll be able to share your Google+ posts with your blog followers who don’t have an account on the social networking site. There are two versions of the plugin – a paid and a free version, both of which you can download here.
The article guides you through installing the plugin.
Today’s session on tablet applications at the World Editors Forum featured a fantastic presentation by Mario Garcia, CEO and founder of Garcia Media, who ran through 10 incredibly useful lessons to learn when creating news apps.
1. Tell stories across platforms. “We must think in terms of a media quartet”.
2. What the tablet is. “A tablet goes beyond, to create an immersive experience, not a newspaper, not an online edition, not television, yet has the abilty to fulfil the role of all these platforms together”.
3. The lean-back platform. “You have got an audience that’s relaxed, but not that relaxed. At any point they want to know what’s happening now”.
4. What the tablet is not. “It is not a replication of the print/online experience”
5. Covering three tracks. “Users want their newspaper tablet apps to have the three main tracks of curated edition, news updates and e-readers”.
6. The tablet and design. “You have to make it sophisticatedly simple”.
7. Create those pop-up moments. “This is not a newspaper. When you design for tablet you design for the eye, finger and the brain and all have to be entertained simultaneously.”
8. Pay attention to the essentials. “Start with a good sense of navigation, make sure the user knows how to go from point A to point C or Z and make sure you give people ability to share.”
9. Make it functional. “Remember what people are using it for. They come to read, they come to read long, they come to read short. Need to train people in art to write mini story.”
10. You must consider a curated edition. Have an editor to curate the edition.
The Guardian’s long-awaited iPad app was launched yesterday (Thursday, 13 October).
The news app is closer in reading experience to the print edition than to the constantly updated Guardian.co.uk.
This week’s #jpod hears from the Guardian’s digital marketing manager, Steve Wing; media blogger Daniel Bentley and James Weeks, who leads Sky News’ mobile strategy.
