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Sydney Morning Herald: The Australian to reveal paywall details this week

October 18th, 2011Posted by in Business, Online Journalism

The Sydney Morning Herald has reported that News Limited (the Australian arm of News Corporation) will officially announce its paywall for the Australian this week, after it outlined plans for a ‘freemium’ subscription model for its online content back in June.

It had already been announced that the model will offer access to some content for free, but others will require payment.

According to the SMH report the site will charge $2.95 a week to access all content across the website and its phone and tablet apps.

It will be the first paywall for a general newspaper in Australia, an experiment that has achieved mixed success overseas by newspapers and magazines including The New York Times, the Financial Times and The Economist.

It will follow the approach of News Corp stablemate The Wall Street Journal. Some stories will be able to be read for free while others will need a subscription to be read, most likely to be its analysis and specialised sections.

At the World Editors Forum last week, three publishers – including the New York Times – outlined their paywall strategies and lessons they had learnt along the way.

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