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#Tip of the day from Journalism.co.uk – eight tips on establishing yourself as a freelancer

If you’re trying to establish yourself as a freelance journalist, Leon Brown, a freelance developer and tutor who has taken the step and started pitching and writing articles for magazines about internet technologies has the following eight tips:

  1. Use your website to list ideas for articles you want to write then use social media like Twitter and LinkedIn to target decision makers who will want to hire you;
  2. You could allow buyers to select article components. I’m creating something like this on my website, allowing magazine editors and other types of buyers to select them and add them to a shopping cart;
  3. Engage in discussions that decision makers are involved in;
  4. When you post a comment on LinkedIn, most people involved in the discussion will get an email making them aware of your comment;
  5. If you are contributing informative points to a discussion, it helps people perceive you as knowledgeable which enhances your personal brand;
  6. Engage with decision makers’ own content. For example, I’m speaking to .Net magazine about writing an article for them which came about after I commented on a blog post. The strategy was to take something that’s already of interest to them and propose something new from it.
  7. Suggest writing content that has an interesting twist on current events. For example, I’ve did this when pitching my two most recent articles. The first was when LulzSec hacked Sony. I proposed to Web Designer Magazine to write an article about how website hacking works and how to build code to protect against it. .Net magazine was interested when I suggested writing an article containing advice for people working in the web industry who have been made redundant. That was promoted by the current economic uncertainty.
  8. Build you followers. If you have a fan base, then this becomes an asset when getting decision makers to hire you because this also allows them to make more sales of their publication to your audience.

Tipster: Leon Brown

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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#followjourn @CarlaBuzasi – Carla Buzasi/editor-in-chief

September 2nd, 2011 | No Comments | Posted by in Recommended journalists

Who? Carla Buzasi

Where? Carla is editor-in-chief of Huffington Post UK & AOL Europe

Twitter? @CarlaBuzasi

Carla is speaking at our next digital journalism conference, news:rewired – connected journalism, as part of the panel on “Bringing the outside in”, a session looking at newsroom strategy behind integrating third party and user generated content.

Just as we like to supply you with fresh and innovative tips, we are recommending journalists to follow online too. Recommended journalists can be from any sector of the industry: please send suggestions (you can nominate yourself) to rachel at journalism.co.uk; or to @journalismnews.

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#Tip of the day from Journalism.co.uk – phone and tablet tricks for blogging from the field

September 2nd, 2011 | No Comments | Posted by in Mobile, Social media and blogging

The 10,000 Words blog has posted five top tricks for filing blog posts from the field using WordPress.com. The tips include WordPress’ mobile apps, adding hyperlinks, call-in audio posts and adding geolocation to posts.

Read them all here.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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The top 10 most-read stories on Journalism.co.uk, 27 August-2 September

September 2nd, 2011 | No Comments | Posted by in About us, Traffic

The top stories this week were:

1. How to: write great headlines that work for SEO

2. WikiLeaks accuses Guardian over unredacted cables leak

3. Local newspaper sites see 25% traffic growth in 2011

4. Reporters Without Borders suspends WikiLeaks mirror site

5. Tool of the week for journalists – ifttt, a promising app for dealing with data

6. FT study exposes problems in finding media information on corporate websites

7. How to: syndicate freelance articles abroad

8. Guardian calls on WikiLeaks to scrap ‘grossly irresponsible’ release plans

9. WikiLeaks publishes all 251,000 US embassy cables

10. BBC Somali launches special broadcasts on famine aid

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#jpod: SEO success stories – the LA Times on its traffic hike

September 2nd, 2011 | No Comments | Posted by in Online Journalism, Podcast, Traffic

The Los Angeles Times is the only major US newspaper to have a website that is increasing in traffic year-on-year, according to the site’s senior editor.

In this podcast Journalism.co.uk technology correspondent Sarah Marshall speaks to Jimmy Orr, managing editor of the LATimes.com about how appointing SEO chief Amy Hubbard has led the site to record traffic. As well as discussing Hubbard’s day-to-day role, Orr offers his advice on SEO strategy and outlines his optimism for the news industry.

We also hear from SEO expert David Amerland on how the different strategies of the Guardian and the Mail Online have resulted in traffic success and how other news organisations have struggled to move from print to the online world.

This podcast is the second in a two-part series on headline writing and SEO.

You can find a guide on how to get to grips with SEO as a journalist, how to write great headlines the work for SEO and more from David Amerland on the state of the UK newspaper industry.

You can sign up to our iTunes podcast feed for future audio.

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BBC College of Journalism posts memories of 9/11 coverage

September 2nd, 2011 | No Comments | Posted by in Editors' pick, Journalism

The BBC College of Journalism website is publishing a series of posts offering personal memories of coverage of the 9/11 attacks. The first, published this week, is by Stephen Evans, now Berlin correspondent for the BBC, who was in the World Trade Centre when the first plane hit.

I can remember looking out and seeing a line of neat fire trucks and thinking everything was OK because the authorities had arrived. I was on the air – I think to News 24 – when the North Tower collapsed, cutting the line off. I can remember ranting at this. The hotel alarm went off and we evacuated down a back stairs in an orderly fashion.

Evans was on the air when the South tower, the first of the two to collapse, began to fall:

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Finalists of Online Journalism Awards announced

September 1st, 2011 | No Comments | Posted by in Awards, Editors' pick

The Online News Association has this week announced the finalists of its Online Journalism Awards for this year. There are more than 100 finalists across 28 categories which produced shortlists.

You can see the full list here. The results will be announced at the 2011 ONA Conference and Online Journalism Awards Banquet on 24 September in Boston.

This year, ONA introduced changes to acknowledge the explosion of journalistic innovation on new digital platforms. Entries for all awards were open to news produced for any digital device. Eight awards come with a total of $33,000 in prize money, courtesy of the John S. and James L. Knight Foundation and the Gannett Foundation, which also is supporting innovative investigative work with two $2,500 awards.

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Carbuncle Cup 2011: Media City UK is Britain’s ugliest new building

September 1st, 2011 | 1 Comment | Posted by in Awards, Design and graphics

Media City UK, a 'crazed accumulation of development'. Photo by University of Salford on Flickr. Some rights reserved

Media City UK in Salford, the new home of parts of the BBC, has been crowned the ugliest new building in Britain in this year’s Carbuncle Cup.

The awards, run by Building Design magazine, said the building had beaten “strong competition” to take the uncoveted annual award.

With characteristic reserve, a jury of national newspaper architecture critics – Rowan Moore of the Observer, Hugh Pearman of the Sunday Times, and Jonathan Glancey of the Guardian – called the site a “crazed accumulation of development” in which “aimlessly gesticulating” buildings betray a sense of “extreme anxiety” on the part of the architects.

“One is not looking for the Gate of Honour at Gonville & Caius, but… something!”, said Moore.

Lowly commended for the award was the new Museum of Liverpool, with the runners up including the One Hyde Park Development, Newport Train Station, and Brighton’s Ebenezer Chapel. The chapel development is round the corner from Journalism.co.uk’s own offices, a marvel of understated, retro design.

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@ITVLauraK: My Twitter followers don’t belong to the BBC, ITV, or me

September 1st, 2011 | No Comments | Posted by in Broadcasting, Social media and blogging

Former BBC News chief political correspondent Laura Kuenssberg began her new role as ITV business editor today. Kuenssberg built up quite a Twitter following during her time at the BBC, around 67,000 people, due in no small part to her coverage of last year’s general election saga.

In the wake of the announcement of her move to ITV there was, in her own words, “frenzied conversation” about what would happen to her Twitter account. It was, after all, a professional account, it had BBC in the name. So who did the followers belong to?

In the end, the agreement with the BBC was “entirely amicable”, according to Kuenssberg, and she transferred her account and followers to @ITVLauraK.

Today she writes on her new ITV blog about her take on the issue of professional Twitter accounts and ownership:

Given my belief that those who tweet have minds of their own, the clamour over what would happen to @BBCLauraK, the corporation’s first official journalist Twitter stream, took me rather by surprise. But, more importantly, what the fuss did demonstrate was how central online reporting has become to the work of journalists. No doubt, having started tweeting as an experiment two years ago during the party conference season, it became almost as important to me to break stories on Twitter as it did to get them on air on the BBC’s rolling news channel.

Read the full post at this link.

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#Tip of the day from Journalism.co.uk – newspaper lessons in using QR codes to drive traffic

September 1st, 2011 | No Comments | Posted by in Handy tools and technology, Mobile, Traffic

Newspapers interested in how to make use of QR codes (quick reader codes) could take a look at a post on Poynter which details the way six US newspapers have been using QR codes to drive traffic to their websites. By assessing the news organisations’ different approaches, Poynter’s post has some helpful advice for anyone trying to make QR codes, which allow users to scan a printed code with their smartphone to take them to a specific web page, work for them. One advantage of a QR code as opposed to a printed link is the ability to monitor the traffic from the code.

The post advises:

Be sure to provide information on how to use the codes.

[Danny Sanchez, online content manager at the Ft. Lauderdale Sun-Sentinel] suggests putting production rules in place for the codes, making them no smaller than ¾” x ¾” and keeping them off the fold, “which makes it maddeningly difficult to scan”. Editors at the Sun-Sentinel also provide a standard URL redirect next to the code, for those who can’t or won’t scan it.

Creative examples in the post include that of the Washington Post, which has been putting QR codes on “could-be-viral stories” to let readers share them on their Facebook page or the Palm Beach Post, which used a QR code to link to an interactive quiz that let people take five sample questions from the Florida Comprehensive Assessment Test given to eighth grade students.

Poynter’s full post is at this link

Tipster: Sarah Marshall

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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