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#jpod: How journalists and publishers can best use Foursquare

The Wall Street Journal is one example of a news organisation which uses the check-in app Foursquare to engage with a mobile and social online community.

Last month the WSJ used the platform to list hurricane evacuation centres in New York.

In this podcast technology correspondent Sarah Marshall speaks to social media editor of the WSJ Zach Seward about the newspaper’s experiments in using Foursquare and to Eric Friedman, director of business development at Foursquare, about how journalists and publishers can best use the platform.

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