#Tip of the day from Journalism.co.uk – Seven steps for building an online community
August 18th, 2011Posted by Sarah Marshall in Social media and blogging, Top tips for journalists
Poynter has a seven step guide for building an effective community management plan. Community managers are recommended to:
- Define goals (10,000 Words also has some tips to help you establish social media metrics);
- Profile your target community. Satirical website the Onion has detailed its audience here. Poynter’s seven steps post recommends brainstorming ideas of who your target community will be;
- Identify influencers and key people with a large social media following;
- Create social media-friendly content. Poynter gives the example of linking to other sites than your own so you become a trusted source;
- Optimise content for sharing. The post discusses share buttons and encourages you to think about headline writing;
- Create interaction guidelines. Poynter recommends giving some thought to this and keeping a note of issues as they arise;
- Monitor the community, then improve. The post suggests tools such as Tweetdeck and learning on the job.
The full post is at this link.
Tipster: Sarah Marshall
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.
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- #Tip of the day from Journalism.co.uk – capturing the value of social media using Google Analytics
- Developing interaction guidelines for journalists at the Guardian
