Poynter has a seven step guide for building an effective community management plan. Community managers are recommended to:
- Define goals (10,000 Words also has some tips to help you establish social media metrics);
- Profile your target community. Satirical website the Onion has detailed its audience here. Poynter’s seven steps post recommends brainstorming ideas of who your target community will be;
- Identify influencers and key people with a large social media following;
- Create social media-friendly content. Poynter gives the example of linking to other sites than your own so you become a trusted source;
- Optimise content for sharing. The post discusses share buttons and encourages you to think about headline writing;
- Create interaction guidelines. Poynter recommends giving some thought to this and keeping a note of issues as they arise;
- Monitor the community, then improve. The post suggests tools such as Tweetdeck and learning on the job.
Tipster: Sarah Marshall
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.
- Poynter: How to get more people to share news from your site
- Social media bar for WordPress acquired by sharing tool Buffer
- How important are ‘tweet’ and ‘like’ buttons to news publishers?
- #Tip of the day from Journalism.co.uk – capturing the value of social media using Google Analytics
- Developing interaction guidelines for journalists at the Guardian