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App of the week for journalists: Evernote – A must-have app ‘like having a second brain’

Evernote is already a favourite app of many journalists – indeed there are now 11 million Everenote users. If you haven’t yet downloaded it you should definitely give the note-taking platform a go.

App of the week: Evernote

Available for mobile: iPad, iPhone, iPod Touch, Android, Android Tablet, Windows Phone 7,  BlackBerry, Palm Pre/Palm Pixi
For computers: Mac, Windows and web

Cost: free

What is it and how is it of use to journalists?

Evernote allows you to save photos, audio files, web links and notes and share them across all your devices. It is like “having a second brain”, journalist Kim Townsend said when we discussing its advantages.

What does it allow you to do?

If you are at a press conference you can make notes, grab an audio quote, take a photo which can be later accessed from your computer.

What it is perhaps most useful for is keeping a note of ideas as you have them and storing related photos, web content and audio notes all in one place. You can tag your content so that it is easy to find.

Multiple people can feed into the same notebook, making collaboration easy, particularly for newsrooms.

Evernote has an open API allowing developers to create new apps. For example, there are various apps allowing you to turn your phone into a scanner enabling you to save further documents to Evernote.

Reviews: Evernote gets 4.5 stars in both the iTunes Store and the Android Market and 3 stars in the BlackBerry App World.

Accordng to Mashable, there are six finalists competing for a $100,000 prize in a competition for developers who have used the Evernote API to create new apps. The winner will be announced on 18 August.

The apps are:

  • Touchanote, for digital reminders;
  • Colorstache, for tagging by colour;
  • MyWorld, which combines Facebook and Evernote to allow you to remember and recommend places such as restaurants and bars which can be viewed in augmented reality;
  • Sniptastic, to allow you to save and share snippets of code;
  • Noteablemeals, to allow you to review restaurants, including photos and audio notes, share recommendations by email, to Twitter, Facebook, Delicious and other platforms;
  • Zendone, a really nifty productivity tool combing Evernote and Google Calendar. It allows you to make to do lists and schedule actions with attached web content, notes and photos.

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