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#jpod: How journalists can best use Facebook pages

In this week’s feature podcast’s technology correspondent Sarah Marshall looks at how journalists can use Facebook pages to connect with sources and readers and increase traffic to news sites.

  • Vadim Lavrusik, Facebook’s new journalist programme manager explains how pages can be used for showcasing their work;
  • Visiting professor at City University, London and part time course leader for the MA in Online Journalism at Birmingham City Paul Bradshaw tells us what he has learnt from a month-long experiment of using his Facebook page as a blog;
  • Jack Riley, head of digital audience and content development at the Independent, explains how the news site has cracked the Facebook code with a 430 per cent rise in referrals from Facebook to its website.

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