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Beet.TV: Vook on working with ABC News to produce video books

In this video interview on Beet.TV Matthew Cavnar, head of product at Vook, a company which creates video books, talks about its collaboration with ABC News to produce a ‘vook’ which combines its text and video reporting of significant events.

Recent publications produced by Vook and ABC News, which Cavner claims offers the “360 degree experience of a news story”, includes the capture of Osama Bin Laden and the royal wedding in London.

Cavner added that while the company is looking at extending the platform out to partners, for now it is concentrating on its uses in-house.

Right now we’re really focused on going to a media company, going to a publisher, and saying we’ve got the platform … come work with us and create 50, 100, 1,000 titles because we’ve got the ability to do it.

… We think we’re basically cornering that market of scalable quality.

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