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Kelvin MacKenzie sparks big debate on journalism training

Kelvin MacKenzie’s rubbishing of journalism courses has sparked a heated debate across numerous websites.

“There’s nothing you can learn in three years studying media at university that you can’t learn in just one month on a local paper,” he wrote in today’s Independent, saying he would shut down the colleges.

This post on Wannabe Hacks gives four reasons why MacKenzie is wrong and makes this interesting observation of why the former Sun editor – who has only one O-level – ended up in journalism.

This is key for me: the fact Mr MacKenzie had no choice but to scrap at a local paper when he was 16. He had few prospects and no options beyond an early entrance to the newsroom. But when you have the chance to go to uni or do a postgrad course, I think it’s natural to want to do so and to push yourself academically. It’s not for everyone and the jury’s out as to whether courses do you good. But let’s not take advice from a man who didn’t have a choice.

Over on Jon Slattery’s blog, he points out it is not the correct climate for newspapers to take on trainees.

The trouble with the local press route into journalism is how are regional newspapers going to take on trainees when they are cutting staff? Look at today’s news. Midland News Association, publisher of Britain’s biggest selling regional, the Wolverhampton-based Express & Star, is planning 90 [95] redundancies.

The National Council for the Training of Journalists agrees. HoldtheFrontPage has this interview with the chief executive of the NCTJ, Joanne Butcher.

She said: “Kelvin MacKenzie, of course, exaggerates to make some valid points about media degree courses and the value of learning the journalist’s craft by cutting your teeth on a local paper.

“But he does seem stuck in a time warp. Unlike when Kelvin trained on the South East London Mercury and was sent away to college, newspapers simply don’t take on many raw recruits these days.

In this post, a journalism student from University of Central Lancashire, Wordsmith, also argues the difficulties in being accepted on a paper directly from school.

On papers you don’t have time to fail, because of the pressure on you and the hundreds of people waiting to take your job.

A blog post on Rantings of a Sub Editor suggests a non-journalism degree first does help and some training, in a sub’s case the “basics of libel, copyright and privacy law, which are essential, a grounding in public affairs – local and national – and a working knowledge of Quark” and Substuff has some pretty good advice for wannabe journalists too.

Roy Greenslade also believes it is important to get a university education before going on to take a postgraduate journalism training course and, in this blog post, responds to MacKenzie’s jab at Greenslade’s City University lectureship.

I came up by the same route as Kelvin. He is right about it having been a terrific combination of learning-on-the-job and fun. But that was then, and this is now.

A university education is far better for journalists – and for journalism. It sharpens their critical faculties. It provides a great grounding in the basic skills. It is so good that many graduates are able to step straight into national papers.

Over on the Press Gazette blog, Dominic Ponsford argues MacKenzie “has a point about the ballooning cost of journalism training”.

MacKenzie does highlight a looming problem for the journalism industry, and one which it desperately needs to address. On the whole journalists are nowadays expected to fund their own training (the industry used to provide it on the job via block-release schemes). With first degrees costing up to £9,000 a year, and post-grads another £10,000 on top, and with food and board added in,  you are looking at spending £50,000 to to bag a job which, in the regional press, offers starting pay of £15,000.

How many aspiring journalists are realistically going to do that?

Journalism.co.uk’s earlier comment post – where you can tell us why you think MacKenzie is right, or wrong.

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Independent adds attribution to controversial MacKenzie article

A piece in today’s Independent by former Sun editor Kelvin MacKenzie, in which he claimed “there’s nothing you can learn in three years studying media at university that you can’t learn in just one month on a local paper” was bound to stir up some debate.

But the controversy ended up going beyond the comments he made to the publication of the article itself, when MA Magazine Journalism student from City University Harriet Thurley claimed on Twitter that she in fact originally wrote the piece in question.

And here is a link to her feature, published in the university’s alumni magazine XCity last month. The two are indeed very similar. So what happened? As far as Journalism.co.uk understands, the article was submitted by MacKenzie to the Independent’s media editor Ian Burrell, who told Journalism.co.uk today that he was aware the piece had started out as an interview but felt that that it had been “considerably” rewritten by MacKenzie in his own style.

A line has since been added to the article online to say it is “an amended version” of the interview with MacKenzie by Thurley.

We have not yet been able to reach MacKenzie for comment, but Thurley has since tweeted claiming that he was not aware of her missing accreditation.

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Media release: ITN signs new video content deal with Independent

ITN announced today it has signed a deal with the Independent to provide video content for its website news player.

The deal with the Independent involves the delivery of bespoke content taken daily from across ITN’s UK, world, entertainment, and financial news feeds. In signing up to the service the Independent joins news title stable mates that include the Daily Telegraph, Daily Mail, Daily Express and Daily Star who all receive ITN’s award-winning content.

According to a release from ITN it already supplies content to daily freesheet Metro and several other regional titles from the Illife and MNA publishing groups.

In addition to the deal announced today, ITN Productions has also signed a new multi-year deal with the Daily Telegraph to supply video content for Telegraph.co.uk.

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The Atlantic: The hackers who keep the Washington Post running

The Atlantic has a feature explaining how, and why, developers create a variety of news apps at Washington Post. The article includes details of this tool that was designed to allow WashingtonPost.com visitors to read tweets written in Russian following an explosion at Moscow airport in January, plus several other examples of creating apps for planned events and for breaking news.

With dozens of stories appearing in the Washington Post every day and only so many web developers, there’s only so many ideas the team can deploy. Deciding which ideas are acted upon comes down to what [senior web developer Dan] Drinkard described as ‘level of effort versus perceived value and impact’. His job is to balance long term projects that center around a news event they know is coming – a major debate or election, for instance – with these short one-offs. ‘It’s sort of split three ways,’ he explained. ‘There’s the big stuff, initiatives that you know you’re going to spend the next six months working on. There’s the little stuff that you spend one or two months on, or even a matter of weeks, and there’s the little stuff that comes up every day so you can help unstick something.’

Some of these projects include an interactive map allowing readers to follow the movement of Middle East protests, a Google Maps tool to allow Marine Corps Marathon attendees to geo-tag their photos, and QR codes in the print edition of the paper that aim to drive readers to further coverage online.

[Deputy editor Cory] Haik said that not every interactive item the Post launches has news value – some, like the Charlie Sheen quote randomizer, are mainly for fun. When the Washington Post ran a front-page photo of a shooting of the next Transformers installment, it invited readers to submit their own Photoshop version of the image. While I’m sure a serious foreign policy enthusiast would enjoy a Twitter aggregation of a Pakistani governor’s tweets, sometimes you have to feed your Reddit readers with some sad Keanu Reeves.

The Atlantic’s full post is at this link.

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#Tip of the day from Journalism.co.uk – connecting via social media

April 8th, 2011 | No Comments | Posted by in Top tips for journalists

This post on Zombie Journalism by social media producer for TBD Mandy Jenkins includes a useful presentation with advice for journalists on online branding and ways to connect with readers via social media. Tipster: Rachel McAthy.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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Comment: Response to Kelvin MacKenzie on shutting journalism colleges

Media law, 100 words a minute shorthand and how to shoot and edit a video, these are just some of what I probably would not have learned in my first month on a local paper.

But according to former Sun editor Kelvin MacKenzie, writing for the Independent this morning, “there’s nothing you can learn in three years studying media at university that you can’t learn in just one month on a local paper”.

He believes aspiring reporters should start on their local newspaper at 18 and be on a national by 21. Perhaps he is unaware local newspaper editors, radio stations and TV newsdesks are not exactly falling over themselves to take on teenagers with no training.

Learning on the job may be a highwire act but it will be a lesson you will never forget compared with listening to ‘professor’ Roy Greenslade explaining why Wapping was a disgrace. No amount of academic debate is going to give you news sense, even if you have a PhD. It’s a knack and you’ve either got it or you haven’t.

There are more than 80 schools in the UK teaching journalism. These courses are make-work projects for retired journalists who teach for six months a year and are on a salary of £34,000- £60,000. Students are piling up debts as they pay to keep their tutors in the lifestyles they’re used to. I’d shut down all the journalism colleges today. If you want to be a print journalist you should go straight from school and join the local press. You will have a better career and you won’t owe a fortune. Good luck.

This is not the first time MacKenzie has rubbished journalism courses.

The Independent’s full story is at this link.

So, fellow journalism graduates, are you shouting at your computers/phones/iPads yet? Or has MacKenzie got it right?
Please comment and let us know what you think.

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Malcolm Coles: Why the Guardian’s future does look bleak

Writing on his blog, SEO expert Malcolm Coles claims the disparity in price between the Guardian’s digital services and print product is a problem for the company’s revenue.

Responding to a comment piece by former Sun editor Kelvin McKenzie, which predicts the Guardian’s print edition will be dead in a decade, Coles asks the paper: “Please, let me give you more money”.

A newspaper buyer until he got an iPad, Coles now pays £3.99 a year instead of £230 to read the Guardian everyday in print.

The collapse in what I pay is because I read most of the news for the next day’s newspaper on the Guardian website on my iPad the evening before. And I read anything new on my iPhone on the way to and from work. The newspaper has nothing in that I need.

Read the full post on Coles’ blog at this link.

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UK national papers offering collective ad package

April 7th, 2011 | No Comments | Posted by in Advertising, Editors' pick, Newspapers

Marketing Week reports national newspapers across the UK are to join together to provide brands “with a collective advertising package that will see them sell ads on their own and rivals’ titles for the first time”.

The collaborative package offers brands dedicated space next to Wimbledon editorial in papers which are members of the Newspaper Marketing Agency, including broadsheets such as the Times, Independent and Guardian, as well as tabloids the Sun and Daily Mirror. Outlining the deal on its website the NMA says:

Simply choose a package to suit your target market and budget. In return, during the two week tournament, when all eyes will be on news from SW19, the NMA and the national newspapers that make up the NMA membership will serve you space alongside the cream of tennis journalism; in print or online.

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Open statements introduced in privacy and malicious falsehood cases

April 7th, 2011 | Comments Off | Posted by in Editors' pick, Legal

An update to the Civil Procedure Rules, which came into effect yesterday, means statements in open court can now be made in malicious falsehood or privacy cases where a claimant wishes to accept an offer of settlement.

In a post on its website law firm Schillings described the update as a “subtle” yet “important” change.

A statement in open court can therefore be used as an important mechanism for vindication for victims who have had their privacy invaded. This is especially important in “false privacy claims” where there is often lots of speculation about a person’s private life that is untrue. In these cases in particular it is vital to be able to set the record straight and let the world know that the allegations were untrue and infringed privacy.

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#Tip of the day from Journalism.co.uk – working with data

April 7th, 2011 | No Comments | Posted by in Data, Top tips for journalists

There is a useful post on the Guardian’s Data Blog which outlines the process of sifting and sorting data, before it will result in a data journalism story. A good guide for all journalists working with data to take a look at. Tipster: Rachel McAthy.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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