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paidContent: Sulzberger: $40m estimate for paywall cost is ‘vastly wrong’

April 6th, 2011Posted by in Business, Editors' pick

Arthur Sulzberger has said Bloomberg’s report stating the development of the New York Times’ paywall cost between $40 million and $50 million is “vastly wrong”, but refused to say what the switch to paid digital content did cost, according to a post on paidContent.

Sulzberger also declined to offer any numbers when it comes to subscribers, saying it was too soon but that the company would provide some details eventually. At another point, asked about complaints that the pay plan is too complex, he urged people to be patient. Noting that the company was able to tweak the system between the launch in Canada and the US-global launch 10 days later, Sulzberger said: “We’re going to learn, adapt, make it simpler. But I don’t agree that it’s too complex. It’s new. Let it breathe for a little bit before you make judgment.”

paidContent’s full post is at this link.

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