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Times and Sunday Times reach 79,000 digital subscribers

March 30th, 2011Posted by in Business, Newspapers, Online Journalism

A total of 79,000 people have subscribed to read the Times and Sunday Times online, on the iPad and on the Kindle, according to figures released by owner News International yesterday. The number represents an increase of 29,000 over the previous five months.

News International claims that overall readership of digital and print editions for the newspapers have risen by 20,000, despite a sharp decrease in the circulation of the print edition of the Times, which has fallen 12.1 per cent within the last year, and the Sunday Times, which has fallen by 6.9 per cent.

News International has not released a breakdown of digital subscribers into those reading online, via the iPad or via the Kindle, but reported that total sales of digital products stood at 222,000 at the end of February, up from 105,000 on 31 October.

Rebekah Brooks, chief executive of News International said that the figures represent that “ever larger numbers of people are willing to pay for quality journalism across a variety of digital formats”.

She added: “Our industry is being redefined by technology and we will no longer measure the sales and success of our newspapers in print circulation terms alone.”

An online subscription to the Times and the Sunday Times costs £2; an iPad subscription costs £9.99 a month or £1 for one-day’s access to the Times and £1.79 for the Sunday Times.

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