The Churnalism debate continues with analysis from Richard Sambrook from PR agency Edelman:
Good PR is less about spin and cover ups and more about advocacy and transparency- from which some news organisations could learn. I’m asked by old colleagues, “So what terrible deeds have you had to cover up then?”. The truth of course is that “covering-up” or deceit is the worst advice to offer anyone, with a high probablilty of discovery and consequent reputational damage proven time and again. If anyone has something that needs covering up they don’t have a communications issue – they have a business issue. And spin or deceit corrodes the trust and relationships on which influence is built.