Designer and typographer Stephen Coles has taken a comprehensive look at the fonts used in Murdoch’s new iPad newspaper, The Daily.

“It does have the look of a fairly serious weekly news magazine,” he writes. “Much of this posture comes from steering clear of ultra-modern or casual typefaces.

“My guess is that the style guide is still being written, staff are still getting comfortable with the format, and everyone is still learning what’s possible in this new medium.”