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Ofcom to allow product placement on UK TV

December 20th, 2010Posted by Laura Oliver in Advertising, Broadcasting, Business, Editors' pick

Broadcast industry regulator Ofcom has announced that product placement will be allowed in UK TV programmes from 28 February 2011. The rules for paid-for references on radio broadcasts have also been revised.

Full news release on Ofcom’s website…

Tags: Advertising, Business, Ofcom, paid content, product placement, radio, television, TV

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This entry was posted on Monday, December 20th, 2010 at 11:51 am and is filed under Advertising, Broadcasting, Business, Editors' pick. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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