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virtualeconomics: Why a Telegraph paywall might just work

December 1st, 2010Posted by in Business, Editors' pick

News from the Financial Times yesterday that Telegraph.co.uk could start charging for content prompts this post from Seamus McCauley on why a Telegraph paywall might just work at this time:

The paywall strategy makes sense for the Telegraph if its management believes two things.

First, that the online news landscape is changing so that professional news – especially, perhaps, professional conservative newspaper journalism – becomes markedly scarcer online … Second, that the Telegraph’s current monetisation strategy – which is to attract a mass audience and show them display and search ads – is coming to an end.

There’s much more detail behind this arguments, so its worth reading the full post on virtualeconomics at this link…

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