After months of waiting, News International released figures for its much-discussed Times and Sunday Times paywalls today.
According to a release from the group, the Times and Sunday Times have more than 105,000 “paid-for customers to date”. This figures includes subscribers to the websites and to the Times’ iPad app and Kindle editions. Around half of these are monthly subscribers, News International says, adding that “many of the rest” are either single copy or pay-as-you go sales.
Speaking on Radio 4′s Today programme this morning, the Times’ editor James Harding said it was “early days” but that he was “hugely encouraged” by the figures so far:
What we’ve seen is for the first time in 225 years we’re selling copies of the Times on something other than paper; we’re seeing that those people who read the digital editions of the Times and the Sunday Times really like them, if they sign up for a trial they tend to stick with us; and most importantly we’re able to say something that very few papers can say which is that we’re growing …
What you get now is you see over a couple of million people who look at the front page of the Times online … we’d engaged in quite a suicidal form of economics which was giving our journalism away for free and we knew that if we continued to do that we couldn’t invest in reporting. So what our concern was was would be cut off from the internet conversation and the truth is that we haven’t been, because a) the media works as a huge echo chamber so our stories get picked up and the other thing we’re seeing is that our readers engage with or stories and comment on our stories in a much deeper way …
What you’re seeing here is something at it’s very early stages, but also a revelation as well as a revolution in journalism. The iPad edition for us has changed the way we are doing our journalism and technology as we all know can be a tricky business.
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