FT.com: Dow Jones planning digital overhaul of B2B activities
November 17th, 2010Posted by Rachel McAthy in Business, Journalism, Online Journalism
Dow Jones is planning a “digital overhaul” of its business to business activities, reports the Financial Times.
In its report (requires registration), the FT quotes Robert Thomson, Dow Jones’ editor in chief as saying that two editors were assigned to a ‘special project’ in September to focus on “new means of delivering industry-specific information to customers traditionally served by the group’s newswires and data products”.
“It’s obvious to even the casual observer that the part of the business that has slipped a little is B2B. It’s fair to say that that’s the concern which most occupies my thinking at the moment,” he said.
