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New figures show ad revenue decline slowing at Johnston Press and Trinity Mirror

November 11th, 2010Posted by in Advertising, Business, Editors' pick

Interim management statements published this week by Johnston Press and Trinity Mirror suggest declines in advertising revenues appear to be slowing for both publishers.

In a statement published today, Trinity Mirror said trading since the half year “has remained volatile due to the fragile economic environment and the uncertainty resulting from the Government spending review”.

The Board envisages that the trading environment will remain challenging over the remainder of the year and into 2011, however, it anticipates that the rate of decline in revenues will improve.

The group recorded declines in ‘adjusted’ advertising revenue of 4.6 per cent year-on-year (excluding the acquisition of GMG Regional Media), but overall the company recorded actual advertising growth of 13 per cent in the 17 week period (including the acquisition).

It added that full ownership of Fish4 will boost its digital recruitment ad revenues by £3 million in the first full year.

This report followed Johnston Press’s statement yesterday which reported a decline in total advertising revenue for the second half of the year to date of 5.4 per cent (year-on-year). This represents an improvement on the first half decline of 6.3 per cent, the report adds.

The decline in print advertising revenues excluding recruitment in the second half to date is 2.5 per cent, with the decline in recruitment advertising in the same period being 29.1 per cent.

In order to reduce costs the publisher announced it would be closing its printing operation in Limerick. A spokesperson told Journalism.co.uk this would impact on 29 part-time workers.

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