San Diego Union-Tribune offering free paper to users who ‘check-in’
November 3rd, 2010Posted by Rachel McAthy in Editors' pick, Mobile, Newspapers
Print news publishers looking for ways to integrate location-based technology may be interested in this new strategy from the San Diego Union-Tribune: The paper is offering a free copy of its print edition to those who ‘check-in’ via their mobiles at the newspaper offices or Union-Tribune kiosks.
According to the Shaping the Future of the Newspaper blog, users can simply show their mobile phone to kiosk workers across the city to get their free paper.
Similar posts:
- Brazilian newspaper to go online-only after 119 years in print
- NYTimes blog to be published in print
- voiceofsandiego.org: San Diego-Union editor launches non-profit investigative project
- Bangkok Post publishes Thailand’s first 3D newspaper
- #WANIndia2009: What’s hot and what’s not in the newspaper industry’s world?
