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The Daily Beast: How Facebook’s news feed works

October 26th, 2010Posted by in Editors' pick

Missed this story from last week – the Daily Beast’s attempt to crack Facebook’s algorithm for who and what it puts in users’ news feeds. Interesting reading for any news organisation or brand attempting to use Facebook as a promotional tool.

The Daily Beast set out to crack the code of Facebook’s personalised news feed. Why do some friends seem to pop up constantly, while others are seldom seen? How much do the clicks of other friends in your network affect what you’re shown? Does Facebook reward some activities with undue exposure? And can you “stalk” your way into a friend’s news feed by obsessively viewing their page and photos?

Full story on the Daily Beast at this link…

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