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Study of French news sites: Facebook sends 13 times more referrals than Twitter

September 29th, 2010Posted by in Editors' pick, Online Journalism, Search, Traffic

Facebook sends 13 times more click-throughs than Twitter to French news sites, according to a recent study.

The AT Internet Institute research reports that Twitter was responsible for just 0.1 per cent of referrals to the country’s top 12 news websites, compared to Facebook which sent 1.3 percent.

By taking the same number of websites into consideration, Google’s share was 40.6 per cent in France, in other words 30 times greater than Facebook. This figure remains high, but we should not forget that the main function of a search engine, such as Google, is to suggest links to Internet users. This is not the case for Facebook. Moreover, on average for French news websites, Facebook generated more traffic (1.3 per cent) than the search engine known as Bing (0.8 per cent).

The French study looked at the average share of visits from 6th to 12th September.

According to its own report on the figures, paidContent:UK said Facebook was rated as the seventh “referral giver” to UK newspaper websites by the Newspaper Marketing Agency in May.

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