Browse > Home / Advertising, Editors' pick / Blog article: Sans Serif: Indian newspapers pilot talking ads

Sans Serif: Indian newspapers pilot talking ads

September 21st, 2010Posted by in Advertising, Editors' pick

Volkswagen is running an ad in two Indian newspapers, the Hindu and the Times of Indian, that talks to readers, Sans Serif writes. A light-sensitive speaker has been added to the paper from which an advertising message is broadcast when triggered.

In some ways its a fairly basic addition, but as Sans Serif points out:

[T]his must be the first time daily newspapers of the size and reach of ToI [Times of India] and Hindu have done it at a time when American newspapers like the New York Times and Washington Post are just about coming to terms with the reality of advertisements on the front page.

Full post on Sans Serif at this link…

Similar posts:

© Mousetrap Media Ltd. Theme: modified version of Statement