Thomson Reuters’ global editor, multimedia, Chris Cramer on the future of broadcasting and why narrow-casting not linear television networks are the way forward:
The days of linear television networks are coming to an end. I think only people with very large amounts of money or people who are stupid will launch linear television networks in the future. People won’t be launching a single channel with programmes that go one after the other, you’re going to launch a vertical channel (…) So people want to play a part in media consumption these days, they don’t want to sit there and just take it. They’re not going to make appointments and sit there with their legs crossed and their faces washed and watch TV anymore. It doesn’t make it depressing, it makes it really exciting.