Linefeed: Can digital distribution replace the local newsagent?
August 31st, 2010Posted by Laura Oliver in Editors' pick, Magazines
A look at the changing prominence of the local newsagent in the magazine distribution chain: how important is browsing to selling magazines? And how can digital distribution channels replicate this?
I want to say the iPhone has replaced the local newsagency as my first port-of-call for that similar rush of information, but that’s not entirely true. I think I have just become tired of their lack of ambition. They don’t change. A whole industry in flux swirls around them and they just stay the same. Only with less and less titles on their shelves. Your unambitious local newsagent is only partly to blame though. The crux of the problem lies in distribution.
Full article on Linefeed at this link…
Similar posts:
- Martin Belam: Many Times readers might give up on newspaper websites altogether
- Journalism students, put down your pints and get into student media
- Digital Spy: Tiscali director of TV says broadcasters should pay for online content distribution
- Henry Porter: ‘The crisis in local news is not just about the business model’
- Roy Greenslade: Brighton’s Argus and saving local newspapers
