Browse > Home / Editors' pick, Newspapers / Blog article: Alcohol helps diversify Singapore newspaper’s revenue stream

Alcohol helps diversify Singapore newspaper’s revenue stream

August 24th, 2010Posted by in Editors' pick, Newspapers

The stereotype was that journalists were never far from a bar… now publisher Singapore Press Holdings (SPH) is betting on its readers’ fondness for a drink with the opening of a new sports bar earlier this month. The watering hole will be linked to SPH’s tabloid title The New Paper:

The New Paper Sports Bar offers punters live football matches on a host of large TV screens, oodles of Asia’s Tiger Beer and an exclusive live feed from The New Paper’s newsroom where its sports writers offer up-to-the-minute betting tips.

Full story on the PANPA website…

Similar posts:

© Mousetrap Media Ltd. Theme: modified version of Statement