According to the media site, Patch’s president Warren Webster told them the company plans to add 400 new hyperlocal sites to its network of 100 so far, doubling its current advertised state coverage.
Webster says that Patch is selecting towns to expand to based in part on a 59-variable algorithm that takes into account factors like the average household income of a town, how often citizens vote, and how the local public high school ranks; the company is then talking to local residents to ensure that targeted areas have other less quantifiable characteristics like a “vibrant business community” and “walkable Main Street”. Patch hires one professional reporter to cover each community; each “cluster” of sites also has an ad manager who is the “feet in the street” selling ads.
- LGEO Research: Where do local authorities fit in the hyperlocal media landscape?
- Herald Online: AOL’s hyperlocal network Patch gets charitable to fund community news
- Business Insider: AOL to launch hundreds of local news sites in 2010
- Greenslade: ‘Putting my hyperlocal money where my hyperlocal mouth is’
- Online news network VillageSoup in print expansion