Drops in consumer magazine circulations appear to be improving according to a report by PaidContent on the Audit Bureau of Circulations’ Fas-Fax report today.
The downward trajectory of consumer magazine circulation appears to have slowed in the first half of the year. While publishers weren’t able to muster the slightly positive growth that ad pages have had lately—the Publishers Information Bureau recorded its first increase in ad pages and rates after two negative years last month—but as mags rely more on paid circ to pay the bills, these numbers are becoming more crucial. So far, paid circ is becoming more stable, but newsstand sales are struggling much harder.
According to the report, total paid and verified circulations for the first six months of this year still saw a decrease of 2.27 per cent on the same period last year.