Conde Nast, which is the parent organisation of Wired.com, announced the arrival of Joe Simon, formerly chief technology officer at Viacom, yesterday. Wired.com says the new recruit will be faced with the job of extending the company’s portfolio onto multiple platforms.
Periodicals of all stripes are staring down plenty of challenges these days, due to the massive proliferation of alternate entertainment and information options in these connected times. But they’re also faced with a major opportunity: to expand beyond the paper and website formats. The iPad is clearly a step forward in this regard, and looks fairly innovative now. But it’s by no means the final word on digital magazine publishing, according to Sauerberg, Jr., who hopes his new hire will expand the company’s reach potentially to dozens of further platforms.